Prima Colombia Hardwood Inc. Announces Executive and Director Changes

VANCOUVER, Jan. 6, 2012 /CNW/ - Prima Colombia Hardwood Inc. (TSXV:PCT) ("Prima" or the "Company") announces that Harold Hayes, Chief Operating Officer, will assume the additional duties of President of the Company's Colombia Subsidiary, Prima Colombia Hardwood C.I. S.A.S. Mr. Harold Hayes replaces Mr. Juan Pablo Cabal who resigned his position on December 31, 2011 to help reduce monthly cash requirements in accordance with the press release issued on December 21, 2011. Mr. Harold Hayes will continue to carry out the duties of Chief Operating Officer.  The Board of Directors would like to thank Mr. Cabal for his contribution to the Company.

The Company also announces the resignation of Mr. Alfonso Girardo from the Board of Directors effective December 23, 2011.

About Prima Colombia

Prima Colombia Hardwood Inc. is a TSX Venture Exchange-listed Canadian based forest products company focused on international tropical hardwood timber development, production and marketing.  Prima's initial operations are located near Bahia Solano, Department of Choco on the west coast of the Republic of Colombia.  All Prima forestry concessions are intended to be operated following the highest standards of sustainable forestry and environmental management.  Prima brings over 30 years of forestry experience and dedication to best environmental operating practices and working with local communities and governmental agencies.

Forward-Looking Information

This news release contains "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 and "forward-looking information" within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or statements that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Examples of such statements include statements pertaining to permitting and timing of and revenue from current and proposed timber development, operations, production and marketing.

There can be no assurance that the plans, intentions or expectations upon which these forward-looking statements and information are based will occur. Forward-looking statements and forward-looking information are subject to a variety of known and unknown risks, uncertainties and assumptions, including those discussed in Prima's quarterly and annual management's discussion and analysis and under "Risk Factors" in Prima's Annual Information Form dated May 11, 2011, which are available at www.sedar.com under Prima's profile, and any of which may cause the actual results, performance or achievements of Prima to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained in this news release.  Some of the factors which could affect future results and could cause actual results to differ materially from those expressed in the forward-looking statements and information contained herein include: general economic, market, business and governmental conditions; lack of operating history; results of operations and development activities; continued availability of capital and financing; reduced demand for timber (cyclical nature of industry); availability of necessary equipment or the failure of equipment or processes to operate as anticipated; transportation, development, construction and production delays; anticipated and unanticipated costs; accidents; the regulatory and foreign environment and the timing and possible outcome of regulatory matters, including governmental approvals; political instability in Colombia; property title disputes or claims; environmental risks, including natural disasters; reclamation expenses; labour disputes and other risks of the timber industry; and any of the assumptions below not being correct.

Such forward-looking information is based on a number of assumptions which may prove to be incorrect, including, but not limited to: cutting permits are issued on a timely basis; tree cutting commences on a timely basis; heavy lift helicopter arrives and harvesting commences on a timely basis; other equipment is delivered on a timely basis; and customer trial orders are fulfilled.

The factors identified above are not intended to represent a complete list of the factors that could affect Prima.  Additional factors are noted under the heading "Risk Factors" in the Annual Information Form dated May 11, 2011 available at www.sedar.com under Prima's profile. Further, should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results, performance or achievement may vary materially from those expressed or implied by the forward-looking information contained in this news release. Forward-looking statements and information are based on the beliefs, estimates and opinions of management at the date the statements are made and are subject to change without notice. These factors should be carefully considered and viewers are cautioned not to place undue reliance on forward-looking information, which speaks only as of the date of this news release.  Other than as required by law, Prima does not undertake to update forward-looking statements or information if management beliefs, estimates or opinions or other circumstances should change, or to reflect events or circumstances that occur after the date of this news release or to reflect the occurrence of unanticipated events. All forward-looking information attributable to Prima herein is expressly qualified in its entirety by the cautionary statements contained in or referred to herein.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Donald P. Hayes Chief Executive Officer & Director			Canon Fung Chief Financial Officer
Suite 880-1090 West Georgia Street Vancouver, British Columbia V6E 3V7			Tel: [phone] Fax: [phone] www.primahardwood.com