Priority Club® Rewards Introduces Priority Club Sweepstakes™ For Members In The U.S. And Canada

First-in-kind contest creates chance to win trips, merchandise, gift cards and up to one million points

ATLANTA, Aug. 9, 2012 /CNW/ - IHG's (InterContinental Hotels Group) Priority Club^® Rewards today announced the launch of Priority Club Rewards^® Sweepstakes, an industry-first redemption option that enables members to instantly redeem their Priority Club points for entries into a prize drawing.

(Photo: http://photos.prnewswire.com/prnh/20110329/NY73388 )

Priority Club members in the U.S. and Canada can go to www.priorityclub.com/sweepstakes through Saturday, August 11th to redeem as few as 100 points for an entry in the current drawings. Members can enter each new drawing as many as ten times per day for a chance to win brand-name merchandise, gift cards and much more.

Starting Sunday, August 12^th through Saturday, September 1, 2012, members will have an opportunity to win one million Priority Club points through entering the Priority Club Rewards Sweepstakes. With their new points balance, the winner could redeem for up to 20 Reward Night stays at any InterContinental® Hotels & Resorts worldwide.

"We're the world's largest and fastest-growing hotel loyalty program, which means we are constantly seeking new ways to reward both well-established and new members," said Don Berg, vice president, loyalty programs and partnerships, IHG. "Building on our history of firsts in our industry, Priority Club Rewards Sweepstakes is a new way to engage our members by giving them more options to redeem points. Loyal guests with low point balances, like families who travel for leisure, now get a chance to win unique prizes, travel packages and build up their point balances through unprecedented giveaways, including one million Priority Club points."

Priority Club Rewards Sweepstakes runs through Saturday, October 13, 2012 with prizes changing often. Examples of additional prizes include:

• $500 Gift Card to The Home Depot®
• Tumi Alpha Frequent Traveler 22" Zippered EXP carry-on
• Three nights at any domestic IHG hotel + two roundtrip domestic airfare tickets
• Bose QuietComfort 3 Acoustic Noise Cancelling headphones
• Fuji FinePix 14MP 10x zoom digital camera with bonus case & card
• $250 Best Buy® gift card
• 50,000 or 100,000 airline miles
• And more Priority Club points!

Priority Club Rewards Sweepstakes comes on the heels of the Priority Club Digital Rewards launch, another new way members can redeem a small amount of points for downloadable content including music, games and software. Priority Club members regularly enjoy program privileges, including No Point Expiration and No Blackout Dates, on Reward Nights. Flexible programs, including Flights Anywhere™ and Hotels Anywhere™, also provide members the freedom to select redemption choices that best suit their lifestyles.

Visit https://ihg.promo.eprize.com/lucky/public/fulfillment/rules.pdf for full sweepstakes information, including terms and conditions.

Priority Club Rewards is always free to join at www.priorityclub.com; or by downloading the mobile app for your Smartphone or tablet; or by calling 1-888-211-9874. Start earning points immediately when you stay at any of the more than 4,500 hotels around the world under the IHG family of brands.

The site development, official rules, creative, prize fulfillment and language translations were created by ePrize, the leader in digital engagement for loyalty, promotions, social media and mobile.

About Priority Club Rewards:

With 65 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Named Best Hotel Rewards Program in the World seven years running by Global Traveler magazine and Best Hotel Loyalty Program for four years by Business Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash and Flights Anywhere™, Hotels Anywhere™, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Rewards Concierge program that allows members to exchange points for items not found in the Rewards Catalog. Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,500 hotels worldwide.

Notes to Editors:

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.

About ePrize
ePrize is the global leader in digital engagement. The company incentivizes consumer behavior across mobile, social and web for the world's largest brands. Last year, more than half of the Fortune 100 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients like InterContinental Hotels Group, Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.

Merchant Disclaimers:
Best Buy:
Add Merchant Disclaimer:
BEST BUY® is not affiliated with InterContinental Hotels Group. Best Buy does not sponsor, endorse, approve or have any responsibility for this promotion. BEST BUY, the BEST BUY logo and the tag design are trademarks of BBY Solutions, Inc. © 2012 BBY Solutions, Inc. All Rights Reserved.

Home Depot:
Merchant listing should read as: $500 Gift Card to The Home Depot®
Add Merchant Disclaimer:
The Home Depot® is not a sponsor of this promotion. InterContinental Hotels Group is not affiliated with The Home Depot®. The Home Depot® is a registered trademark of Homer TLC, Inc.

SOURCE: IHG

Sherry Telford, IHG, [phone], [email protected]; or Caty Bennett, Weber Shandwick, [phone], [email protected]

http://www.ihg.com

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