Priszm Appoints David Deno to its Board of Directors

TORONTO , Feb. 1 /CNW/ - Priszm Income Fund (TSX: QSR.UN) ("Priszm") is pleased to announce the appointment of David Deno to Priszm's board of directors effective February 1, 2010 .

An MBA graduate from the University of Michigan, Deno has 27 years of restaurant experience in North America . For fifteen years, he served in senior executive positions, including Chief Operating Officer and Chief Financial Officer, for Yum! Brands, Inc. He was instrumental in building shareholder value after Yum! Brands' spinoff from PepsiCo in 1997.

"On behalf of Priszm, I am pleased to welcome Dave Deno to our board," said John Bitove, Executive Chairman of Priszm. "I have known Dave for more than 10 years through our franchise relationship with Yum! Brands. His extensive experience and leadership in the restaurant industry makes him a valuable addition to our board. Effective with this announcement, Lilly Di Massimo is resigning from the board. I would like to thank Lilly for her many years of dedication and support as a director of Priszm."

Most recently Deno was a managing director at CCMP Capital Advisors, LLC, a private equity firm. During part of his time with CCMP, he was the Chief Operating Officer and then Chief Executive Officer of Quiznos. In addition to Priszm, Deno serves on the boards of Peet's Coffee & Tea, Inc. and NXT Nutritionals Holdings, Inc.

About Priszm Income Fund

Priszm Income Fund (TSX: QSR.UN) holds approximately a 60 per cent interest in Priszm Limited Partnership, which owns and operates more than 400 quick service restaurants in seven provinces across Canada . The KFC, Taco Bell and Pizza Hut restaurants under Priszm serve more than 1 million customers a week and employ approximately 7,400 people. Currently, more than 100 locations are multi-branded, combining two or more of the Fund's restaurant concepts.

To find out more about Priszm Income Fund (TSX: QSR.UN), visit our website at http://www.priszm.com.

%SEDAR: 00019884E

For further information: Investors: Deborah Papernick, [phone], [email protected]; Media: Wilcox Group, [phone], [email protected]