Proposed national holiday aims to help end wireless contracts in Canada

National Break Your Wireless Contract Day to provide relief and freedom from contract termination fees; Mobilicity to offer $200 credit to contract breakers this weekend

TORONTO, June 20, 2012 /CNW/ - Canada may be the true north, strong and free, but as long as the majority of Canadians are locked in wireless contracts, wireless freedom is at risk, according to Mobilicity, which today applied for Official Holiday Status of National Break Your Wireless Contract Day.

The unlimited carrier, known for its no-contract model and ongoing support of consumer protectionism legislation across Canada, submitted to the Federal Government that the proposed national statutory holiday be observed whereby Canadians can get out of their contracts without incurring unfair, punitive early contract termination fees.

To help gain support of National Break Your Wireless Contract Day, Mobilicity is making it easier for Canadians to #breakfree from their mobile contracts this weekend (June 23-24). The carrier is offering a $200 credit to consumers who bring their phone numbers over and switch to Mobilicity.

"We can't get Canadians the day off yet, but we can give them $200 to help ease the sting of breaking their contracts," said Mobilicity Chief Customer Officer Anthony Booth. "We are hopeful that National Break Your Wireless Contract Day is declared an official holiday to give Canadians the freedom and peace of mind they deserve."

About 12% of all consumer complaints in Canada concern wireless contracts, according to Montreal-based non-for-profit consumer advocacy group Option Consommateurs.

Last year, the company held a similar event, enabling thousands of Canadians to break free and take advantage of a smarter way to use mobile phones, free of contracts and hidden fees commonly charged by Canada's Big 3 carriers.

For more information, go to www.breakyourcontract.ca

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For more information, images or interviews, please contact:
Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
[email protected]