OTTAWA, ON, March 21, 2025 /CNW/ - Today Protecting Canada released This Is How To Protect Canada, a public memo that offers a tangible plan to defeat Pierre Poilievre. Days away from the beginning of the federal election campaign, the memo isn't just research – it's a roadmap that makes public the strategy to defeat Poilievre and protect the Canada we know and love.
Over the last year, Protecting Canada has been researching a message-tested, data-driven playbook, but once the election is called, it will be up to others to take up this fight.
The memo includes:
- Exclusive polling
- Approaching the Poilievre-Trump Connection
- Identifying Core Canadian Values
- Strategic Imperatives
- Message Testing: The Most Effective Anti-Poilievre Frames
The public memo is available on the Protecting Canada website.
As it winds down, Protecting Canada is making this blueprint publicly available for Canadians who are ready to defend Canada.
For more information, visit www.protectingcanada.ca or stream all past campaign videos on the Protecting Canada YouTube channel.
Protecting Canada is a group of concerned citizens working to ensure Canadians have the facts about Pierre Poilievre's policies and their potential impact on our country. Through fact-based campaigns, the group highlights the stakes for health care, public safety, and other critical issues. For more information about Protecting Canada and its campaign, please visit www.protectingcanada.ca.
SOURCE Protecting Canada

For media inquiries, please contact Megana Ramaswami at [email protected] or 613-421-6899.
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