Province, ICBC and police launch holiday CounterAttack campaign

VANCOUVER , Dec. 3 /CNW/ - Solicitor General Kash Heed, along with ICBC and the police will launch the annual holiday Drinking and Driving CounterAttack campaign.

Since alcohol remains in the top five contributing factors for fatal car crashes, police will be out in full force looking for impaired drivers at roadchecks across the province.

    
    What:   Hear from the Solicitor General, ICBC and the police about the
            impaired driving issue. Dr. Roy Purssell, an emergency physician
            and BC Medical Association (BCMA) spokesperson, will also speak
            about the tragedy caused by drinking and driving. Following
            remarks, police will demonstrate how the Automated Licence Plate
            Recognition technology and Alcohol Screening Devices are used to
            catch and charge impaired drivers. Roadchecks will also be set up
            on Sprott St. and Norland Ave. and Joe Sakic Way and Kensington
            Ave.

    Who:    Solicitor General Kash Heed
            Nicolas Jimenez, ICBC's road safety director
            Superintendent Norm Gaumont, RCMP "E" division traffic services
            Dr. Roy Purssell, emergency physician and BCMA spokesperson

    Where:  Media event in the northeast parking lot of Canlan Ice Sports
            6501 Sprott Street, Burnaby
            Roadchecks along Sprott St. and Norland Ave. and Joe Sakic Way
            and Kensington Ave.

    When:   Friday, December 4, 2009
            5 p.m. to 6 p.m.
    

For further information: Media contact: Kim Thé, [phone]