PSA Campaign Aimed at Multicultural Communities Unveiled

Three anti-racism television spots versioned into eight languages

TORONTO, Feb. 22 /CNW/ - In an effort to bring a pluralistic and inclusive message to a range of Canada's ethnic communities, the Canadian Race Relations Foundation (CRRF) has versioned three 30-second television spots into eight languages. The spots will be unveiled on:

    
                              February 25, 2010

                                   11:00 am

                      Japanese Canadian Cultural Centre
                    6 Garamond Court, Toronto, ON M3C 1Z5
    

"This is an important initiative for us," says Ayman Al-Yassini, Executive Director of the Canadian Race Relations Foundation which commissioned the ads, "the message of inclusiveness is aimed at all communities in Canada, a country where diversity is part of our national identity. "

The spots, based on the CRRF's successful See people for who they really are: Unite Against Racism Campaign are versioned into Cantonese, Italian, Mandarin, Polish, Portuguese, Spanish, Tamil and Urdu.

"The impact of making key anti-racism messages available to multilingual audiences is an important step towards building an inclusive and accepting Canadian society," says Madeline Ziniak, National Vice President of Rogers OMNI Television, which has fully funded the production of the PSAs. "OMNI is privileged to contribute, participate and make a difference in these aspirations."

Madeline Ziniak, Ayman Al-Yassini, Producer, Gail Picco , directors and community agencies reps will make a few short remarks and be available for questions at the launch. DVDs of the ad will also be available.

For further information: Aren Sarikyan, Project Associate - Tél: [phone], [email protected]; Dominique Etienne, Communications-Social Development, Tél: [phone], [email protected]