Pure Energy Minerals Begins Work on Nevada Lithium Claims

VANCOUVER, British Columbia, Nov. 19, 2012 /CNW/ - Pure Energy Minerals Limited (TSX-V: PE) (the "Company" or "Pure Energy") is pleased to announce that GeoXplor Corp. ("GeoXplor") has begun an expanded geophysical gravity survey (the "2012 Survey") of the Company's Alkali Flats claims (the "AF Claims"), on its Nevada lithium brine project. The 2012 Survey will refine the definition of the target basin identified in a previous gravity survey and establish a framework for the next potential stage of exploration work. GeoXplor will contract Hasbrouck Geophysics, Inc. ("Hasbrouck") to interpret the data compiled during the survey.

GeoXplor completed an expanded gravity geophysical survey in August 2011 (the "2011 Survey") on behalf of Pure Energy. The 2011 Survey shows a well-defined basin which is a potential reservoir for lithium-bearing brines. It also shows additional basin potential further to the south and southwest adjacent to Montezuma Peak considered to be the primary source of lithium brines being mined within Clayton Valley, Nevada.

The 2011 Survey was interpreted by Hasbrouck with data compiled by utilizing industry standard gravity instrumentation equipment, software and field procedures. The 2011 Survey was done on a nominal 300 x 800 meter grid.

The lithium mineralization model applied in the 2011 Survey was based on gravity data compiled on surveys completed within the adjacent Clayton Valley lithium brine production property where lithium brines are produced from porous tuff horizons within the general alluvial valley fill. The key components of the lithium mineralization model are:

(1) a depositional basin;

(2) lithium enriched volcanic tuffs deposited within unconsolidated sediments in a basin environment; and

(3) Rhyolite tuff in the nearby Montezuma Mountain Range that are considered to be the primary source of lithium for the defined basins in the Silver Peak, Nevada region.

Clayton Valley is home to the only lithium brine producer in the United States, Chemetall Foote Corporation which operates the Silver Peak plant. The Silver Peak plant has been in production since 1967 and is estimated to produce as much as 1.2 million kilograms of lithium per year. Pure Energy's AF Claims are approximately 8 miles from the Silver Peak plant.

The Company's CEO Jason Dussault commented, "I am very happy to announce to our shareholders that we have begun work on our Nevada lithium brine project, the Alkali Flats Claims. Our operator on the project, GeoXplor Corp., has considerable experience in the region. Mr. Jim Hasbrouck of Hasbrouck Geophysics, Inc., who has been retained to interpret the data from the project, has been interpreting gravity survey data in the State of Nevada for several years and brings a wealth of knowledge of local geologic variations. GeoXplor Corp. and Hasbrouck Geophysics, Inc. have performed all the previous field work for the Company on the prospect and the reports from both the initial geophysical exploration stages and our National Instrument 43-101 report are available to download on the Company's website."

ON BEHALF OF THE BOARD
Pure Energy Minerals Inc.
Jason Dussault, President
For further information contact: [phone]
www.pureenergyminerals.com

About Pure Energy

Pure Energy Minerals Limited is an innovative junior mining company based in Vancouver, British Columbia, Canada. The Company is engaged in the acquisition, exploration and development of mineral properties throughout the world. Currently Pure Energy is focusing its efforts on lithium mining opportunities and related technologies. The Company's Alkali Flats Project in Esmeralda County Nevada represents a 4,800 acre claim block in proximity to the Clayton Valley Playa, where lithium rich brines and evaporates have been accumulating for tens of thousands of years. The area is home to the only U.S. based lithium producing plant, the Silver Peak plant operated by Chemetall Foote Corporation, a subsidiary of Rockwood Holdings, Inc. The Silver Peak plant has been in production since 1967.

For further details about the Company and its projects please visit Pure Energy's website at: http://pureenergyminerals.com/

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Statements in this release that are forward-looking statements are subject to various risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions, volatility of commodity prices, risks associated with the uncertainty of exploration results and estimates and that the resource potential will be achieved on exploration projects, currency fluctuations, dependence upon regulatory approvals, the uncertainty of obtaining additional financing and exploration risk. Readers should also refer to the specific factors disclosed under the heading "Risk Factors" in the Company's filings with Canadian securities regulators. Such information contained herein represents management's best judgment as of the date hereof based on information currently available. The Company does not assume any obligation to update any forward-looking statements, save and except as may be required by applicable securities laws.

SOURCE: Pure Energy Minerals Limited

http://pureenergyminerals.com