PURE Energy Minerals Limited Board Appoints New Chief Executive Officer

VANCOUVER, May 17, 2013 /CNW/ - PURE Energy Minerals Limited (TSX-V.PE) ("PURE" or the "Company")  PURE's board of directors is pleased to announce the appointment of Mr. Robert Mintak as Chief Executive Officer of the Company. Mr. Mintak is a founding director of PURE, with extensive hands on operational experience with the Company.

Mr. Mintak has over 25 years of experience in executive administration in a variety of industries. Prior to joining PURE, Mr. Mintak served as a management consultant with several private and public lithium exploration companies and developed an extensive network of contacts in both the industrial technology and mineral exploration side of the capital market. Mr. Mintak also served as a senior officer and director of a number of private and public companies and non-for-profits groups. As a founding director of PURE, Mr. Mintak has an in-depth understanding of the lithium mineral and processing technologies industry.

Mr. Mintak replaces Mr. Jason Dussault who has resigned as the Company's Chief Executive Officer, but remains as an independent director of PURE and who will continue to provide direction and resources to the Company in that capacity. Mr. Mintak comments "On behalf of the board, and executive, we would like to thank Mr. Dussault for his service, expertise and leadership contributions as the Chief Executive Officer of the Company. We look forward to his continued guidance and board support as we advance our strategic transition into a hybrid lithium exploration and brine mineral processing technologies company."

About PURE

Pure Energy Minerals Limited (TSX-V.PE) is an innovative hybrid lithium exploration and technology management company based in Vancouver, British Columbia. PURE is fully engaged in the acquisition, exploration and development of innovative mineral processing technologies to test and develop in conjunction with prospective lithium mineral properties.  Currently, PURE is focused on advancing their flagship lithium mining project, the Alkali Flats Project in the prolific mining district of Esmeralda County, Nevada. The project represents a an approximate 7000-acre claim block in proximity to the only U.S. based lithium brine production plant, the Silver Peak plant operated by Rockwood Lithium, Inc. which has been in production since 1967.

© 2013 PURE Energy Minerals Inc.

All Rights Reserved. All other trademarks and trade names are the property of their respective owners. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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