Pure issues first corporate social responsibility report

CALGARY , Dec. 22 /CNW/ - Pure Technologies Ltd., TSX-V: PUR: announces the release of its first corporate social responsibility report. In releasing this report Pure has joined a growing number of companies that have placed social responsibility as a priority within their business activities. The full report can be viewed at: http://www.puretechnologiesltd.com/pdf/board_governance/Corporate_Responsibility.pdf

A strong focus on corporate social responsibility shows commitment to our stakeholders, and is in the best interest of our investors, customers, employees and the communities in which we operate. The report highlights not only our comprehensive approach to sustainable design and our commitment to the environment but our further social responsibility efforts in our social activities, with our people, and in our governance. In addition to highlighting our present activities, it lays the foundation for continuing corporate social responsibility in the years to come.

In releasing this report, Pure is among the first of small and medium enterprises to publish a comprehensive corporate social responsibility report. We are proud to be leaders of our industry in CSR reporting.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world. Pure operates from its headquarters in Calgary , Canada and through subsidiaries in Maryland, New Jersey, and the UK. Pure's proprietary product portfolio includes SoundPrint(R), a continuous acoustic structural monitoring system for buildings, bridges and structures; SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary new leak detection technology for water, wastewater and hydrocarbon pipelines.

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words believes, expects, anticipates, estimates, intends, plans, or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated. Forward looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

(R) Registered Trademarks, property of Pure Technologies Ltd.

"The TSX Venture Exchange has not reviewed and does not accept responsibility for theadequacy or accuracy of this release"

%SEDAR: 00006060E

For further information: To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechnologiesltd.com; contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at [phone], or e-mail to: [email protected]