Pure Technologies Announces Appointment of Ms. Sara Elford to its Board of Directors

CALGARY, Nov. 5, 2015 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) is pleased to announce that its Board of Directors has appointed Ms. Sara Elford to the Board effective today. Ms. Elford recently retired from Canaccord Genuity after a distinguished career as sell-side analyst for two decades. Her research focus was on Sustainability and Special Situations and she was consistently ranked by Brendan Wood International. Ms. Elford was named in the top two for stock picking by Starmine six times since 2003.

"We are excited to have Sara join Pure's Board of Directors," said Jamie Paulson, Executive Chairman of the Company. "Through her in-depth research coverage on Pure, going back to 2004, she has accumulated a unique understanding of where we've been and where we are headed as a company, a perspective which will be invaluable to the Board moving forward along with her outstanding analytical expertise. We look forward to her many contributions as Pure continues to execute on its strategy for growth."

Ms. Elford is a member of the FTSE Environmental Markets Committee and recently completed the academic requirements for the ICD.D designation of the Institute of Corporate Directors. She also sits on the Board of Carmanah Technologies. Sara graduated from Bishop's University in 1994 with a Bachelor of Business Administration and became a CFA Charterholder in 1997.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management, technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world. Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures;
• Recurring revenue from data analysis, site maintenance, and from technology licensing;
• Premium technical services including pipeline inspection, leak detection and condition assessment;
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure.

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com or contact Paul Moon, Investor Relations; [phone] or [email protected].

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SOURCE Pure Technologies Ltd.

Paul Moon, Investor Relations; [phone] or [email protected]