PURE TECHNOLOGIES ANNOUNCES APPOINTMENT OF NEW DIRECTOR

CALGARY, Sept. 13 /CNW/ - Pure Technologies Ltd. (TSX-V: PUR) is pleased to announce that Scott MacDonald has recently joined its Board of Directors. Mr. MacDonald is currently a Partner with Emerald Technology Ventures, a leading venture capital fund focused exclusively on the clean technology sector. Additionally, he serves as Chairman of SynapSense, and as Director of Vaperma.

Mr. MacDonald previously served as Chairman of RuggedCom (TSX: RCM) and was Director of the Pressure Pipe Inspection Company (PPIC), recently acquired by Pure. He also served as Director for Solicore and SoftSwitching Technologies. Prior to joining Emerald, Scott held the position of Managing Director in the venture capital subsidiary of Ontario Power Generation, a large North American electric utility.

"We are excited to have Mr. MacDonald join our Board of Directors," said Jamie Paulson, Chairman of the Board. He brings a wealth of financial expertise, as well as years of industry experience as a former Director of PPIC."

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world. Pure's business model incorporates four distinct but complementary business streams:

    
    -  Sales of proprietary monitoring technologies for pipelines, bridges
       and structures (SoundPrint(R), SoundPrint(R) AFO);

    -  Recurring revenue from data analysis and site maintenance for these
       technologies, and from technology licensing;

    -  Premium technical services including inspection, leak detection and
       condition assessment (P-Wave(R), SmartBall(R), Sahara(R),
       PipeDiver(TM), PureRobotics(TM));

    -  Specialized engineering services in areas related to asset management,
       primarily in the area of pipeline condition assessment for water and
       wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and
       Jason Consultants).
    

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated. Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

(R) Registered Trademarks, property of Pure Technologies Ltd.

"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

%SEDAR: 00006060E

For further information: To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechnologiesltd.com; Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at [phone] or e-mail to [email protected]