Pure Technologies Announces Executive Appointments

CALGARY, April 9, 2014 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) is pleased to announce that Mark W. Holley has been appointed to the position of Executive Vice President and Chief Operating Officer for the Company, having served as President of Pure's wholly-owned subsidiary, Pure Technologies U.S. Inc., since 2008. Mark will be responsible for business development, operations and human resources for the Company's business worldwide. Jack Elliott remains President of Pure and will continue to guide and support Mark in all areas.

"Under Mark's leadership, our experienced operations team has done a tremendous job in increasing Pure's North American business, a key driver for the Company," said Jack Elliott, President of Pure. "This appointment reflects our confidence in Mark and in the other senior members of our team to prepare Pure for the next chapter in what has been an exciting growth story. We have positioned ourselves as the leader in the development and application of innovative technologies for inspection, monitoring and management of pipeline infrastructure and we intend to increase our leadership position worldwide. We are fortunate to have a talented and committed group of people allowing us to execute on our long-term growth strategy."

Mike Higgins has been appointed Senior Vice President, North America (Canada and U.S.), and will assume responsibility for Canada and U.S. operations. Rob Budianto has been appointed Senior Vice President, Engineering, Operations & Production, and will continue to support Pure's global business. Mike and Rob will both report to Mark who will continue to be heavily involved to ensure Pure's North American region continues its rapid growth.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint^®, SoundPrint^® AFO);
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
• Premium technical services including pipeline inspection, leak detection and condition assessment (PureEM™, SmartBall^®, Sahara^®, PipeDiver^®, PureRobotics^®; PureMFL™;
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure.

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

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"The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

SOURCE: Pure Technologies Ltd.

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman, Karen Keebler, Chief Financial Officer or Paul Moon, Investor Relations at [phone] or e-mail to  [email protected].