Pure Technologies Awarded New Work Worth Up To $4.1 Million

CALGARY, Nov. 7, 2012 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) is pleased to announce new work from a number of regions for a combined value of up to $4.1 million. The work associated with these projects includes pipeline inspection, condition assessment and specialized engineering services for water and wastewater pipelines. The awarded work is as follows:

• Jason Consultants ("Jason"), a member of Pure's Engineering Services Group ("PES"), has been awarded new work to provide condition assessment and inspection services for a selection of critical sewer force mains owned by a client in the southeastern United States. The project will serve as the basis to develop a full condition assessment program involving all force mains within the client's extensive water system.
• The PES group, through Pure's Openaka subsidiary, has been selected in Salt Lake City, Utah, USA, for the development of a condition assessment program for critical large-diameter water transmission mains in support of the client's asset management program.
• Pure's subsidiary, Aqua Environmental Pty Ltd. ("Aqua"), has been awarded new work in Christchurch, New Zealand for leak detection and water loss management following the devastating earthquakes in 2010 and 2011 which resulted in significant underground infrastructure damage.
• Pure has been awarded new work in Greece to perform an electromagnetic and visual/sounding inspection on a critical water pipeline as an alternative to replacement.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
  
  
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
  
  
• Premium technical services including pipeline inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver®, PureRobotics™);
  
  
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

SOURCE: Pure Technologies Ltd.

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman, Karen Keebler, Chief Financial Officer or Paul Moon, Investor Relations at [phone] or e-mail to  [email protected].