Pure Technologies Ltd. - $30,000,000 Equity Financing

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CALGARY , Feb. 10 /CNW/ - Pure Technologies Ltd, ("Pure" or the "Corporation") (TSX-V:PUR) announced today that it has priced its previously announced public offering of common shares and has agreed to issue and sell up to approximately 7,000,000 common shares at a price $4.30 per common share for total proceeds of approximately $30 million (the "Offering").

Canaccord Financial Ltd. is the lead agent and sole bookrunner, on behalf of a syndicate of agents including for private placement sales in the United States , Boenning & Scattergood, Inc. In addition, Pure has granted the Agents an option exercisable at closing to sell up to an additional 1,050,000 common shares. The option, if exercised, will be fully or partially satisfied utilizing common shares from the secondary offering as set forth in additional detail in the preliminary prospectus.

Pure will file a final short form prospectus with the securities commissions of British Columbia, Alberta, Manitoba and Ontario as soon as practicable. The offering is scheduled to close on or about February 23, 2010 and is subject to certain conditions including, but not limited to, the receipt of all necessary approvals including the approval of the TSX Venture Exchange.

The net proceeds from the Offering will be used by Pure for general working capital purposes, for further commercialization of existing and new technologies, for the development of new opportunities, acquisition of capital assets and to pursue acquisitions of assets and entities complementary to Pure's business and operations.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world. Pure operates from its headquarters in Calgary , Canada and through subsidiaries in Maryland, New Jersey, and the UK. Pure's proprietary product portfolio includes SoundPrint(R), a continuous acoustic structural monitoring system for buildings, bridges and structures; SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary new leak detection technology for water, wastewater and hydrocarbon pipelines.

Forward-Looking Statements

This release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words believes, expects, anticipates, estimates, intends, plans, or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated. Forward looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

"Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

(R) Registered Trademarks, property of Pure Technologies Ltd.

For further information: To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechnologiesltd.com; contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at [phone]; or e-mail to: [email protected]