PURE TECHNOLOGIES NAMED ONE OF CANADA'S TOP TEN CLEANTECH COMPANIES

CALGARY, Nov. 1 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX-V: PUR) is pleased to announce today it has been named one of Corporate Knight Magazine's top ten publicly held companies in the Cleantech realm.

The Cleantech 10™ category was compiled by Corporate Knights Inc. and Cleantech Group LLC, the leading provider of Cleantech indices and information. The Cleantech 10 represents Canada's best publicly held companies in the Cleantech realm and span a range of sectors. Since its inception in 2007, the Cleantech 10 has outperformed the S&P/TSX Composite by 23 percent. 

In March of 2010, the TSX launched the S&P/TSX Clean Technology Index, a benchmark that tracks Canadian firms that develop and implement green technologies. "Being included as part of the Cleantech 10 emphasizes Pure's presence as a company dedicated to sustainability and conservation," said Jamie Paulson, Pure's Chairman.

For more information, click here:
http://www.puretechnologiesltd.com/pdf/pure_in_the_media/business/CK_Cleantech_2010_release.pdf

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
• Premium technical services including inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

%SEDAR: 00006060E

For further information:

To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechnologiesltd.com.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at [phone] or e-mail to [email protected].