Pure Technologies Selected as Prime Consultant in St. Louis

CALGARY, Aug. 10, 2012 /CNW/ - Pure Technologies Ltd. ("Pure" or the "Company") (TSX: PUR) announced today that the Metropolitan St. Louis Sewer District (the "District"), St. Louis, MO, has selected Jason Consultants Ltd. ("Jason"), a division of Pure's Engineering Services Group, as its prime consultant to provide pipeline engineering services for a multi-year program.

The District is responsible for wastewater and storm water operations covering approximately 524 square miles of the City of St. Louis and St. Louis County while serving 1.3 million people. The District operates and maintains approximately 9,000 miles of gravity sewers (sanitary, storm, and combined) and 125 miles of force mains.  The District is embarking on a multi-year program of infrastructure / capital improvements to protect the public health and safety.

Jason Consultants Ltd. has been selected as the District's consultant to develop and implement a force main condition assessment program.  The District has entered into a one-year contract with Jason with five possible option years.  Jason's role as the prime consultant will include, at minimum, selection of advanced inspection technologies for the District's force mains, development of condition assessment action plans, engineering analysis of the condition assessment results and emergency response planning.

Today's announcement follows Pure's recent plans for a major expansion of its Engineering Services business through the establishment of up to five new regional offices in the United States.  Further information on this expansion can be found in the Company's June 25, 2012 news release:

http://www.puretechltd.com/php/public_view_press.php?ID=211

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
  
  
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
  
  
• Premium technical services including pipeline inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver®, PureRobotics™);
  
  
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

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SOURCE: Pure Technologies Ltd.

To find out more about Pure Technologies Ltd. (TSX: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman, Karen Keebler, Chief Financial Officer or Paul Moon, Investor Relations at [phone] or e-mail to  [email protected].