PURE TECHNOLOGIES TO ADDRESS INVESTOR CONFERENCES

CALGARY, Sept. 14 /CNW/ - Pure Technologies Ltd. (TSX-V: PUR) today announced that Jamie Paulson, Chairman, will present at the following upcoming investor conferences in September 2010:

• Wedbush Securities 2^nd Annual Clean Technology & Industrial Growth MAC Conference on Wednesday, September 15^th at approximately 9:10 a.m. PST in San Francisco, California.  Links to the webcast and presentation slides will be available at the start of the presentation via the Investor Relations / Investor Presentations section of Pure's website at: www.puretechnologiesltd.com.
  
  
• TSX Cleantech Investor Day on Thursday, September 16^th as part of the public company panel from 10:30 - 11:30 a.m. ET in Toronto, Ontario. The webcast will also be available via Pure's website, in the above-mentioned section.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint^®, SoundPrint^® AFO);
  
  
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
  
  
• Premium technical services including inspection, leak detection and condition assessment (P-Wave^®, SmartBall^®, Sahara^®, PipeDiver^™, PureRobotics^™);
  
  
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com).

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"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"

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For further information:

To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechnologiesltd.com.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at [phone] or e-mail to [email protected].