Quaker® unveils new Harvest Crunch® Quinoa Bars

Canadian innovation now available nationwide

MISSISSAUGA, ON, Aug. 19, 2013 /CNW/ - Quaker, a brand passionate about offering high quality and delicious whole grain foods and snacks to Canadians for more than a century, is proud to announce the debut of its new Harvest Crunch Quinoa Granola Bars. This is the company's only snack featuring the ancient grain as its star ingredient and Quaker's first quinoa bar widely available at major grocery retailers across Canada.

Created by Quaker Canada's research and development team, the Harvest Crunch Quinoa Bars offer a convenient, wholesome snacking solution for busy Canadians. Made with quinoa, 100% Canadian oats, wheat, brown rice, almonds, sunflower seeds, peanuts and milk chocolate, Harvest Crunch Quinoa Bars boast a delicious harmony of sweet and salty tastes with chewy and crispy textures. Joining the popular Harvest Crunch lineup of granola bars introduced in 2012, the snack is available in Chocolate Nut Medley flavour and contains nine grams of whole grains per serving.

"Canadian lifestyles are getting busier and consumers are looking for snacking solutions they can enjoy on the go. At Quaker, we are committed to bringing consumers innovative whole grain snacks that deliver on taste and convenience," said Nancy Rooney, Director of Marketing for Quaker, PepsiCo Foods Canada. "We are excited to introduce Harvest Crunch Quinoa Bars, the first Quaker granola bar to feature quinoa as its main ingredient, to our family of trusted snacks."

Cultivated for thousands of years, the quinoa grain has been gaining traction in modern kitchens around the world for its versatility, flavour and nutrition profile. The United Nations General Assembly even declared 2013 as the "International Year of Quinoa".

Now available at grocery retailers across the country for a suggested retail price of $3.49† per box, Harvest Crunch Quinoa Bars join the Quaker portfolio of snacks including the popular Chewy, Yogurt, and Fibre & Omega-3 Granola Bars.

About the Quaker brand in Canada
The Quaker brand provides whole grains in a power-packed line of popular products ranging from oatmeal and cereal to snack bars and whole grain rice products. These include Quaker Instant Oatmeal, Quick Quaker Oats and Quaker Chewy granola bars - to name a few. For more information, visit www.quakeroats.ca or the Quaker Canada Facebook page at http://www.facebook.com/quakercanada. Quaker is one of PepsiCo Canada's flagship brands. 

About PepsiCo Canada
PepsiCo Canada is organized into two business units. PepsiCo Foods Canada includes the Frito Lay Canada and Quaker businesses. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses. For more information, please visit www.pepsico.ca.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

† Suggested Retail Price only. Retailers' pricing and merchandising may vary.

 

SOURCE: PepsiCo Canada

For more info and images, contact: 
Shauna Marshall / Andrea Burmaster
PRAXIS
905-949-8255 x 232 / 231
[email protected] / [email protected]