Queen Latifah to Host 2010 P&G Beauty & Grooming Awards

COVERGIRL spokesmodel and film, TV and music industry superstar to bring Hollywood
glamour to second-annual awards ceremony in Toronto.

To view the Social Media Release, please click here: http://smr.newswire.ca/en/pg-beauty-grooming/queen-latifah-to-host-2010-pg-beauty-grooming-awards

TORONTO, Oct. 25 /CNW/ - P&G Beauty & Grooming is rolling out the red carpet for industry royalty as Queen Latifah hosts the second-annual P&G Beauty & Grooming Awards ceremony, taking place on Thursday, November 11, 2010. The Grammy Award^® and Golden Globe Award^® winning singer, actress and COVERGIRL spokesmodel will hold court as P&G Beauty & Grooming honours the best of Canada's beauty, grooming and fashion editorial content as well as top make-up artists, hair stylists, photographers and models.

The P&G Beauty & Grooming Awards acknowledge excellence and promote talent in the Canadian beauty, grooming and fashion industry. Specifically, the awards recognize the exceptional editorial work that brings beauty, grooming and fashion news to Canadian readers as well as top make-up artists, hair stylists, photographers and models.

This year, over 220 submissions were received from Canada's leading magazines, newspapers, websites and blogs following a nationwide call for entries in July 2010. The 2010 Awards feature 13 categories, including a new category for Best Male Fashion Feature, acknowledging the growing interest in fashion content dedicated to men:

1. Best Magazine Cover
2. Best Beauty Editor of a Magazine
3. Best Beauty Feature of a Magazine or Newspaper
4. Best Fashion Editor of a Magazine
5. Best Fashion Feature of a Magazine or Newspaper
6. Best Fashion or Beauty Blog
7. Best Male Fashion Feature
8. Best Male Grooming Feature
9. Best Fashion or Beauty Website
10. Best New Face
11. Photographer of the Year
12. Hair Stylist of the Year
13. Make-up Artist of the Year

"Canadian talent deserves to be celebrated and we're proud to shine this spotlight on the beauty and fashion industry in Canada with the P&G Beauty & Grooming Awards," says Esther Benzie, Canadian Marketing Director, Beauty. "We're also very excited that COVERGIRL spokesmodel, Queen Latifah, will host the event to honour the 2010 winners. Her style and wit will make for a very entertaining evening."

An independent panel of influential Canadians - including beauty and fashion industry insiders along with art and design experts - reviewed and evaluated all entries, determining the three finalists and winner for each category. 

To maintain objectivity, P&G Beauty & Grooming was not involved in the deliberation and enlisted a professional moderator to facilitate the proceedings. The 2010 panel includes:

• Donna Braggins; Professor of Illustration, Sheridan College
• Michèle Boulanger-Buissières; Founder, Fondation de la Mode de Montréal
• Hughes Chandonnet; Freelance Copy Writer
• David Dixon; Fashion Designer
• Brian Gluckstein; Interior Designer, Gluckstein Design
• Yasmin Grothé; Editor-in-Chief, Salon Magazine
• Francois Guenet; Creative Director
• Hans Koechling; President, The Image Is
• Susan Langdon; Executive Director, Toronto Fashion Incubator
• Frederic Metz; Associate Professor, UQAM School of Design
• Dr. Kenneth Montague; Art Curator
• Robert Ott; Chair, School of Fashion, Ryerson University
• Carly Stojsic; Market Editor, WGSN
• Beth Thompson; Author

P&G Beauty & Grooming is committed to supporting the Canadian beauty and fashion industry. In addition to presenting the P&G Beauty & Grooming Awards, it is the exclusive beauty sponsor of Montreal Fashion Week and the Toronto International Film Festival.

For ongoing updates on the Awards, please follow the P&G Beauty & Grooming Awards on Facebook (www.facebook.com/PGBeautyGroomingAwards) and Twitter (twitter.com/pgbgawardsca and #pgawards).

Entry work samples will also be posted on the Awards entry site: www.pgbeautyandgroomingawards.ca

About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

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