Quest for a Cure sponsored by Land Rover Canada races to help find the cure
for cancer

BRAMALEA, ON, June 24 /CNW/ - For the fourth consecutive year, Land Rover Canada will continue its sponsorship of Quest for a Cure - a top-rated Adventure Race with the goal of not only pushing its challengers to their limits and beyond, but also to raise money and awareness to support a cure for cancer through the Ottawa Regional Cancer Foundation.

Quest for a Cure was founded in 2002 by a team of Ottawa firefighters, who, through personal experience, saw the need to raise money and awareness for the Ottawa Regional Cancer Foundation (ORCF). Today, Quest for a Cure is a highly respected, registered non-profit organization run entirely by volunteers.

Since its inception, Quest for a Cure has raised more than $300,000 for the Ottawa Regional Cancer Foundation to help ensure cancer research and treatment remain a priority in our community.

The 8-hour race includes 35 grueling kilometers of mountain biking, hiking, orienteering, and water challenges. In teams of 2 or 3, the teams must always stay together and complete the entire course, passing all checkpoints in the correct order, to finish as a ranked team.

Land Rover vehicles offer the greatest breadth of capability of any other vehicle available and will be providing support vehicles for the event. The credentials of the Land Rover LR4, Range Rover, Range Rover Sport and the LR2, from purposeful design to durability, are imperatives for the endurance athlete, making Land Rover the perfect adventure racing partner.

"Land Rover inspires and encourages adventure," said Barbara Barrett, communications manager for Land Rover Canada. "So the partnering of these vehicles with these exemplary adventure athletes was a natural fit."

The Ottawa Regional Cancer Foundation is dedicated to increasing cancer survivorship in Eastern Ontario. The Cancer Foundation is the most significant philanthropic contributor to cancer care and research in our region - by raising the most dollars in our community and allocating the most funds locally to fight cancer. The Cancer Foundation works with its regional partners to ensure local residents have the best possible care close to home, shorter wait times for diagnosis and treatment, access to the latest research and new therapies and overall improved quality of life - which includes the construction of Wellspring Ottawa - MAPLESOFT Centre - the region's first centre for Cancer Survivorship. For more information about the Cancer Foundation, please visit www.ottawacancer.ca.

Quest for a Cure 2010 takes place June 26 at Le Chateau Montebello in Quebec. For more information on the race and to register, visit www.questforacure.ca.

Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2), LR43), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing GBP700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.

For further information: Barbara Barrett, Land Rover Canada, 613.230.2639, [email protected]; Shannon Bain, Ottawa Regional Cancer Foundation, 613.247.3527, [email protected]