/R E P E A T -- Yorkdale Shopping Centre Releases Exclusive Bracelet to
Benefit SickKids Foundation/

Limited edition piece on sale for one day only on November 19

TORONTO , Nov. 12 /CNW/ - On Thursday, November 19 beginning at 9 a.m. , Yorkdale Shopping Centre will offer shoppers the chance to purchase the ultimate gift that also gives back: a one-of-a-kind silver bracelet created for Yorkdale by Tiffany & Co. with proceeds benefitting SickKids Foundation.

"We worked very closely with Tiffany & Co. to create a bracelet that is an exclusive, timeless collector's piece with definite appeal for Yorkdale shoppers - a true modern classic with unparalleled Tiffany & Co. style," said Robin Keeler , Yorkdale's Fashion Director. "Not only is this bracelet an excellent piece of wearable, everyday jewelry, it's also a great Christmas gift. Shoppers can purchase this one-of-a-kind bracelet for a stylish loved one and benefit a worthy cause at the same time."

The sterling silver piece is a classic Tiffany chain link bracelet - made of 92.5 per cent pure silver - with a circular charm that depicts the location of Yorkdale along stylized map gridlines indicating the centre's latitude and longitude. Each limited edition bracelet costs $295 (plus tax) with a limit of five per person - 350 are available to the public and will be on sale while supplies last at the Yorkdale customer service station at the Northwest entrance. In total, SickKids Foundation will receive a donation of $34,000 from the sale of the bracelets.

"Donations and community support like this are a critical source of funding for The Hospital for Sick Children and we are so pleased to be working with Yorkdale Shopping Centre on such a unique and stylish piece," said Seanna Dempsey, Senior Development Officer, SickKids Foundation. "Proceeds from the sale of this spectacular bracelet will benefit children's health research, education and care."

About Yorkdale

With more than 240 shops and services including Tiffany & Co., Burberry, Crate & Barrel, Apple, Holt Renfrew, Hugo Boss and Zara, Yorkdale Shopping Centre is Canada's premier fashion destination. Located at Highway 401 and Dufferin Street in Toronto , Yorkdale is now open from 11 a.m. until 8 p.m. every Sunday. For further information, visit www.yorkdale.com.

For further information: Briar Wells, [email protected], [phone] x276