/R E P E A T -- Advisory - Media Briefing - Salvation Army to launch text
message giving at Santa Shuffle Runs/
Donors can Text 'HOPE' to 45678 to make
WHO: Salvation Army leaders and the general public,
including 10,000 runners raising an estimated $450,000
for Salvation Army programs that help families and
individuals during the Christmas season and year-
round.
WHAT: The Salvation Army will launch a national text message
donation program, aimed at raising funds for Canada's
vulnerable and marginalized. Donors can text the word
HOPE to 45678 from any Canadian mobile phone to make a
$5.00 contribution to The Salvation Army's Christmas
Kettle Campaign. Money raised will directly support
the more than 1.5 million people The Salvation Army
serves year-round.
BACKGROUND: This is the first time that one of Canada's largest
and most well respected charities has used mobile
technology as a way to give back. The program will be
officially launched at the Santa Shuffle Runs, hosted
by The Salvation Army and located across the country.
The program will continue throughout the Christmas
season, giving donors a cash-free, easy and secure way
to make donations to the Kettle. For more information
about the text message giving program, please visit
www.SalvationArmy.ca.
NATIONAL CONTACT: Andrew Burditt
Territorial Public Relations Director
The Salvation Army
416-845-8231
[email protected]
WHEN/WHERE: Saturday, Dec. 5th at Salvation Army Santa Shuffle
runs, located in 35 cities across the country, from
St. John's to Victoria; all races start at 10:00 AM
LOCAL TIME. For more information about the Santa
Shuffle, please visit www.SantaShuffle.com.
SANTA SHUFFLE LOCATIONS:
- Abbotsford, BC - Elmwood Park
- Barrie, ON - Heritage Park
- Brampton, ON - 1 Steeles Ave. East
- Burlington/Hamilton., ON - St. Mary's Catholic SS
- Calgary, AB - Eau Claire Market
- Edmonton, AB - Hawrelak Park
- Fredericton, NB - 531 St. Mary's Street
- Guelph, ON - 10-160 Kortright Rd W
- Halifax, NS - Halifax Military Community Centre
- Kelowna, BC - Mission Creek Greenway
- Kingston, ON - Army Navy Air Force Club
- Lethbridge, AB - Nicholas Sheran Park, west side
- London, ON - Victoria Park
- Mississauga, ON - Sheridan Mall
- Moncton, NB - Centennial Park; Tennis Club Building
- Montreal, QC - Royal Park for Montreal
- Nanaimo, BC - Running Room store
- Newmarket, ON - Newmarket Running Room
- Oakville, ON - Oakville Running Room
- Ottawa, ON - Dows Lake
- Peterborough, ON - 911 Armour Road North
- Quebec, QC - Plaines d'Abraham
- Regina, SK - Royal Saskatchewan Museum
- Saint John, NB
- Sarnia, ON - Canatara Park
- Saskatoon, SK - 339 Avenue C South
- St. John's, NL - Hatcher House, MUN Campus
- Sudbury, ON - Running Room,117-1984 Regent Street
- Thunder Bay, ON - Current River Recreation Centre
- Toronto, ON - Sunnybrook Park
- Vancouver, BC - Lumberman's Arch, Stanley Park.
- Victoria, BC - High Point Community Church
- Waterloo/Kitchener, ON - Waterloo Memorial Recreation Complex
- Whitby, ON - Heydenshore Pavilion (Water Street)
- Winnipeg, MB - Children's Museum
For further information: NATIONAL CONTACT: Andrew Burditt, Territorial Public Relations Director, The Salvation Army, (416) 845-8231, [email protected]
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