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Canadian Cancer Statistics 2010 Released by the Canadian Cancer Society with Special Focus on Care and Support for Dying Patients
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DATE: May 19, 2010 TIME: 1:00 p.m. ET
http://cnw.pathfireondemand.com/viewpackage.action?packageid=348
Satellite Coordinates: DATE(S) OF FEED: May 19, 2010 TIME OF FEED(S): 1:20 p.m. - 1:25 p.m. ET 3:45 p.m. - 3:50 p.m. ET CO-ORDINATES: BN Channel 6
STORY SUMMARY: The type and quality of care and services to ensure a cancer patient dies with dignity in the setting of their choice depends on where the person lives in Canada, according to a special report about end-of-life care in Canadian Cancer Statistics 2010, released today by the Canadian Cancer Society.
Audio clips from:
Dr. Prithwish De, Epidemiologist, Cancer Control Policy, Canadian Cancer Society
Heather Chappell, Director, Cancer Control Policy, Canadian Cancer Society
Caregiver Joanne Morrison
SCRIPT:
CCS_01 (CCS-Dr. Prithwish De)
TORONTO. X-12s. Cancer is the leading cause of death in Canada - in 2005 (the most recent data available), 29% of all deaths in Canada were from cancer.
("...and aging population.") (CNW Group)
TAG: Dr. Prithwish De is co-author of the special report and an epidemiologist with the Canadian Cancer Society.
CCS_02 (CCS-Dr. Prithwish De)
TORONTO. X-12s. Dying from cancer or any terminal illness is a difficult topic, but it's crucial to continue examining this issue.
("...to die with dignity.") (CNW Group)
Tag: Dr. Prithwish De is co-author of the special report and an epidemiologist with the Canadian Cancer Society.
CCS_03 (CCS-Dr. Prithwish De)
TORONTO. X-15s. The type and quality of care and services to ensure a cancer patient dies with dignity in the setting of their choice depends on where the person lives in Canada.
("...addressed in Canada.") (CNW Group)
Tag: Dr. Prithwish De is co-author of the special report and an epidemiologist with the Canadian Cancer Society.
CCS_04 (CCS-HeatherChappel)
TORONTO. X-8s. Cancer is the leading cause of death in Canada - in 2005 (the most recent data available), 29% of all deaths in Canada were from cancer.
("...setting of their choice.") (CNW Group)
TAG: Heather Chappell is the Director of Cancer Control Policy with the Canadian Cancer Society.
CCS_05 (CCS-HeatherChappel)
TORONTO. X-12s. The type and quality of care and services to ensure a cancer patient dies with dignity in the setting of their choice depends on where the person lives in Canada.
("...across the country.") (CNW Group)
Tag: Heather Chappell is the Director of Cancer Control Policy with the Canadian Cancer Society.
CCS_06 (CCS-HeatherChappel)
TORONTO. X-17s. Families caring for dying people experience significant psychological and financial burdens.
("...for these caregivers.") (CNW Group)
Tag: Heather Chappell is the Director of Cancer Control Policy with the Canadian Cancer Society.
CCS_07 (CCS-JoanneMorrison)
TORONTO. X-25s. Cancer is the leading cause of death in Canada - in 2005 (the most recent data available), 29% of all deaths in Canada were from cancer.
("...years after diagnosis.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_08 (CCS-JoanneMorrison)
TORONTO. X-24s. The Canadian Cancer Society fights cancer by doing everything we can to prevent cancer, save lives and support people living with cancer.
("...programs that are available.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_09 (CCS-JoanneMorrison)
TORONTO. X-30s. The Canadian Cancer Society fights cancer by doing everything we can to prevent cancer, save lives and support people living with cancer.
("...last three words.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_10 (CCS-JoanneMorrison)
TORONTO. X-26s. The type and quality of care and services to ensure a cancer patient dies with dignity in the setting of their choice depends on where the person lives in Canada.
("...their final days.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_11 (CCS-JoanneMorrison)
TORONTO. X-26s. . Cancer is the leading cause of death in Canada - in 2005 (the most recent data available), 29% of all deaths in Canada were from cancer.
("...plan for anything.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_12 (CCS-JoanneMorrison)
TORONTO. X-20s. Families caring for dying people experience significant psychological and financial burdens.
("...that's really important.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_13 (CCS-JoanneMorrison)
TORONTO. X-27s. The Canadian Cancer Society fights cancer by doing everything we can to prevent cancer, save lives and support people living with cancer.
("...you're going through.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
CCS_14 (CCS-JoanneMorrison)
TORONTO. X-12s. Families caring for dying people experience significant psychological and financial burdens.
("...if it's offered.") (CNW Group)
Tag: Joanne Morrison serves as a Canadian Cancer Society CancerConnection volunteer for other caregivers.
STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Alexa Giorgi
Bilingual Communications Specialist
Canadian Cancer Society
416-934-5681
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