/R E P E A T -- B-Roll via satellite - New head lice treatment kills lice, eggs and larvae in 58 seconds/

SUMMER CAMP IS PEAK TIME FOR HEADLICE INFESTATIONS
ONE IN EVERY 14 CANADIAN HOUSEHOLDS WITH CHILDREN HAD AT LEAST ONE INFESTATION IN PAST 12 MONTHS

TORONTO, June 12, 2012 /CNW/ - The following B-Roll is available at the listed times and coordinates:

DATE OF FEED:	Wednesday, June 13
TIME OF FEED:	11:00 am - 11:30 am EDT
COORDINATES:	ANIK F2C/3B TELESAT C-BAND U/L Downlink Freq: 3820 Vertical

STORY SUMMARY:
Health Canada has approved NYDA®, a new and revolutionary pesticide-free treatment for head lice, for adults and children aged two years and older. NYDA kills head lice, eggs and larvae by asphyxiation in 58 seconds and has a proven efficacy rate of 97.2%. Most existing treatments contain pesticide that does not kill all the eggs, leaving them to cause recurring infestations.

B-roll footage includes:

• Interview with Dr. Jeff Donovan, dermatologist specializing in diseases of the hair and scalp
• Interview with Nirmala Fernandes, mother of child who had recurring head lice infestations prior to treatment with NYDA
• Doctor examining child's hair and scalp for head lice
• Animation of head lice infestation, egg laying, and NYDA mode of action

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: 
Norma Meneguzzi Spall, HealthComm — [phone]
British Columbia: Ellen Woodger, HealthComm - [phone]

For technical information DURING the satellite feed please contact CNW at [email protected] or [phone].

This material is offered for free and unrestricted news use.

CNW VIDEO SERVICES.

 

 

CNW VIDEO SERVICES, TORONTO [phone]