/R E P E A T -- Camera Call - More than 360 select Loblaw banner stores attempt to break Guinness World Records® title for the most Parmigiano-Reggiano cheese wheels cracked simultaneously/

NORTH VANCOUVER, BC, March 21, 2014 /CNW/ -

What:	Guinness World Record-breaking attempt for the most wheels of Parmigiano-Reggiano cheese cracked simultaneously at Loblaw Companies Limited stores across Canada. Specially-trained colleagues will crack more than 1,000 wheels of Parmigiano-Reggiano simultaneously in more than 360 stores.
Where:	LoblawsCityMarket™, 1650 Lonsdale Ave, North Vancouver, BC
	For participating British Columbia banner stores, please visit:
	Loblaws.ca
	YourIndependentGrocer.ca
Who:	Loblaw Companies Limited spokesperson, and a representative from the Parmigiano-Reggiano Cheesemaker.
When:	Saturday, March 22
	9:00 a.m. PST - Simultaneous cracking of Parmigiano-Reggiano.

ALL CAMERAS WELCOME

Website:	http://www.loblaws.ca/en_CA/citymarket.html
Twitter:	#weloveparm
Facebook:	Loblaws CityMarket

SOURCE: Loblaw Companies Limited

For additional information or interview requests, please contact: 

Axelle D'Anglemont
Hill+Knowlton Strategies
[email protected]
604-692-4230