/R E P E A T -- Choosing Wisely Canada campaign launches second phase/

TORONTO, Oct. 21, 2014 /CNW/ - Choosing Wisely Canada is a campaign to help physicians and patients engage in conversations about potentially unnecessary tests, treatments and procedures, and to help physicians and patients make smart and effective choices to ensure high-quality care. Under the leadership of Dr. Wendy Levinson and the Canadian Medical Association, in partnership with various national medical specialty societies and community partners, Choosing Wisely Canada launches its second phase in Toronto on Oct. 29, 2014. This phase will focus on issues such as sleeping pills, lab tests before surgery and treating heart burn.

Date:	October 29, 2014
Time:	10:00 a.m.
Location:	CIBC Conference Room, LKS International Healthcare Education Centre, Li Ka Shing Knowledge Institute of St. Michael's Hospital, 38 Shuter Street, Toronto
Speakers:	Dr. Wendy Levinson, Choosing Wisely Canada Dr. Cindy Forbes, Canadian Medical Association Ms. Sylvia Ceacero, National Association of Federal Retirees

Members of the media may attend the media briefing on site or participate by teleconference. Telephone lines will open at 9:45 a.m. and the briefing will begin at 10:00 a.m. Reporters dialing in will be able to ask questions by telephone.

Dial-in number: 416-695-7806 / 888-789-9572 (code: 6821148)
Instant replay: 905-694-9451 / 800-408-3053 (code: 5279218)

The speakers will be available for interviews after the media briefing.

SOURCE: Choosing Wisely Canada

Lucie Boileau - Senior Advisor, Communications and Public Outreach, Canadian Medical Association, Phone: [phone], ext. 1266 | Cell. : 613-447-0866, [email protected]; Dominique Jolicoeur - Communications Officer, Canadian Medical Association, Phone: [phone], ext. 2038 | Cell. : 613-809-5669, [email protected]