/R E P E A T -- Media Advisory - A crash course in road safety, emergency
preparedness and home safety kicks off province-wide campaign to encourage
Albertans to lead safer lives/

    
    Award-winning community outreach program returns to Alberta this summer

                 - Official launch Wednesday, May 26, 2010 -
    
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<p><span class="xn-location">EDMONTON</span>, <span class="xn-chron">May 21</span> /CNW/ -</p>
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    WHAT:        News conference to announce details of the
                 2010 Be Smart. Be Safe. Tour, an award-winning community
                 outreach program that is returning to Alberta after
                 successful 2008 and 2009 summer seasons. The entertaining
                 and educational program was developed by Insurance Bureau of
                 Canada (IBC) to prevent injuries and save lives.

    WHY:         Most injuries, whether they occur on the road, at home or at
                 play, are preventable. The numbers are high. For example,
                 Alberta roads are the scene of approximately 400 fatalities
                 and 27,000 injuries every year. Driver errors are
                 responsible for over 90% of collisions.

    WHEN/WHERE:  Wednesday, May 26, at noon at Sir Winston Churchill Square,
                 1 Sir Winston Churchill Square, Edmonton

    WHO:         Peter Sandhu, MLA for Edmonton-Manning
                 Evan Berger, MLA for Livingstone-Macleod
                 Don Iveson, Edmonton City Councillor
                 Blaine Stevenson and Brian Levesque, Fire Prevention
                 Officers, Edmonton Fire Rescue Services
                 Sparky! The Edmonton Fire Department Mascot
                 Jeff Haley, Director, Government Relations, IBC
                 The 2010 Be Smart. Be Safe. student ambassadors, a team of
                 Alberta university students

    HIGHLIGHTS:

    -   The DUMB Car 2.0 simulator addresses a broad range of road safety
        issues including driving while distracted and in adverse weather,
        avoiding road hazards and identifying the point-of-no-return at
        traffic lights. IBC has also included an eco-driving segment to teach
        people how to improve fuel efficiency and reduce their carbon
        footprints.
    -   A three-dimensional, interactive simulator teaches families about
        fire safety and injury prevention in every room in the house.
    -   An educational display shows the public what should be included in an
        emergency preparedness kit in the event of a natural disaster.
    -   An interactive exhibit teaches kids how to avoid common household
        injuries.
    -   Entertainment by Alberta's own unique folk group, The Plain Janes.
    -   A light lunch will be available following the news conference.
    

For further information: to confirm your attendance or to book an interview in advance for May 26, please contact Ellen Woodger at [phone] or Pete Karageorgos at [phone] ext. 4329