/R E P E A T -- Media advisory - Briefing - Cascades enters the intelligent
paper(TM) market/

    
    "What we're announcing today will launch our company into a new era."
                            - Alain Lemaire, president and CEO, Cascades Inc.

    "This innovation is the result of five years of R&D efforts and responds
     to global demand."
                 - Suzanne Blanchet, president and CEO, Cascades Tissue Group
    
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<p><span class="xn-location">MONTREAL</span>, <span class="xn-chron">May 14</span> /CNW Telbec/ - Journalists are invited to a media briefing at which the senior management of Cascades will announce the company's commitment to developing a market niche with major potential: intelligent paper(TM). The briefing will take place <span class="xn-chron">Tuesday, May 18</span>, at the Cascades office in <span class="xn-location">Montreal</span>, at <span class="xn-chron">10:30 a.m.</span></p>
<p>The three Lemaire brothers and <span class="xn-person">Suzanne Blanchet</span>, president and CEO of Cascades Tissue Group, will provide details of the corporate strategy as well as the main marketing thrust for the first application of the intelligent paper(TM) from Cascades.</p>
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    DATEBOOK

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    What:  Briefing with Cascades senior management: world premiere - new
           business niche
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    Who    - Alain Lemaire, president and CEO, Cascades Inc.
           - Suzanne Blanchet, president and CEO, Cascades Tissue Group
           - Laurent Lemaire, chairman of the board, Cascades Inc.
           - Bernard Lemaire, executive vice-chair of the board,
             Cascades Inc.
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    When:  Tuesday, May 18, 2010, 10:30 a.m.
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    Where: Cascades Inc. Montreal office
           772 Sherbrooke Street West
           Third floor
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For further information: Roch Landriault, [phone]