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Mar 28, 2013, 07:00 ET

MONTREAL, March 27, 2013 /CNW Telbec/ -

WHAT:		To highlight both its 75^th anniversary and the 2013 edition of the Relay For Life, the country's largest fundraising event dedicated to the fight against cancer, the CCS has produced a video-relay called Pour moi, la vie c'est…, made up of more than 75 testimonials by Quebec celebrities.

WHEN:		launch on Thursday, March 28, 2013 at 10:30 a.m.

WHERE:		Salon urbain at Place des Arts
		1600, Saint-Urbain Street, Montreal

HOW:		Stars of the video-relay will be present. In addition, a researcher and a cancer survivor will also speak (both are bilingual).

		A Relay For Life atmosphere will be recreated for the occasion.

The Relay For Life is more than just a fundraising event. During an entire night, participants in teams of 10 will take turns walking a relay to raise money for the Canadian Cancer Society.
As many as 88 Relay For Life events will take place across the province by the middle of June 2013. Some 50,000 walkers will take part in these events. The goal is to raise $13.7 million.

The Canadian Cancer Society (CCS) is the largest cancer charity in Quebec. To date, the CCS has invested more than $1.2 billion in research in the country. In Quebec alone, around $140 million has been spent on prevention and direct support to the population.
Today, more than 60% of people diagnosed with cancer survive compared with 25% in the early 1940s when the CCS had just started funding research.
However, in the 25 years between 1988 and 2013, the number of cancer cases in the country has doubled. With ageing and population growth, it is predicted that in 20 years, there will be another increase of nearly 50%.

SOURCE: CANADIAN CANCER SOCIETY, QUEBEC DIVISION

André Beaulieu, Senior Advisor, Public Relations
Canadian Cancer Society, Quebec Division
514 393-3444, [email protected]