/R E P E A T -- Media Advisory - Tide partners with The Children's Breakfast Club to help keep children warm this winter/

TORONTO, Oct. 28, 2014 /CNW/ -

WHEN:	October 29, 2014, 11- 4 p.m.
WHO:	Tide has partnered with The Children's Breakfast Club, an organization focused on supporting marginalized children in the Greater Toronto Area.
WHAT:	On October 29, 2014, the Tide Loads of Hope mobile laundry program will bring its free laundry services to The Children's Breakfast Club (CBC), a Toronto-based organization that works to aid children in need across the GTA. Tide Loads of Hope will take over Wash World Laundromat, to wash, dry, and fold coats collected in the CBC's first annual winter coat drive in an effort to keep children warm this winter.
	Come down to the laundromat to see the Loads of Hope program in action and speak to founder of the Children's Breakfast Club, Rick Gosling. Representatives from Tide will also be onsite and available for interviews.
WHY:	As winter approaches, there is a growing need for warm clothing, particularly amongst marginalized children. That's why Tide Loads of Hope has partnered with the Children's Breakfast Club to provide clean, gently used winter coats to help keep children warm this winter.
WHERE:	Wash World Laundromat 1172 King Street West Toronto, ON M6K 1E6

SOURCE: Tide

Sean Citrigno, Citizen Relations for P&G Canada, 416-934-8033, [email protected]