/R E P E A T -- Media Advisory - World Vision gift giving expert available for interviews Dec 23rd, Christmas Eve and Christmas Day/

MISSISSAUGA, ON, Dec. 22, 2014 /CNW/ - Looking for last-minute Christmas story ideas. How about guests for your show or stats for your website for the days leading up to Christmas?

WHAT:

• How Canadians feel about charitable giving – Ipsos Reid poll results (listed also below)
• Alternative gifts, like the World Vision Gift Catalogue. How Canadians are changing lives around the world by giving unconventional presents.
• Meaningful last-minute gifts. Perfect for the person who has everything, or the big-hearted person on your list. You can literally purchase these presents online from the comfort of your home any time - so if you are stuck for a present on Christmas morning you can easily give a thoughtful present from the World Vision Gift Catalogue.
• Local, provincial and national figures. We have information on the generosity of people in your region, plus results from a recent holiday survey conducted by Ipsos Reid on behalf of the World Vision Gift Catalogue that takes a look at what Canadians like and don't like about the holiday season, plus their giving habits.
• Perfect meaningful gift for all those last minute shoppers, changing a life in only a few clicks

WHO: Alicia Pereira, gift giving expert, World Vision Canada

WHEN: December 23, Christmas Eve and Christmas Day

RESOURCES: www.worldvisiongiftsnews.ca  

FAST FACTS FROM POLL:

• 2014 was a generous year… this year, more Canadians (48%, up 6% from last year) have given a charitable gift in someone's name – and more Canadians are likely to give a charitable gift this holiday season (59%, up 1% from last year)

• Canadians say, and show, they care… 70% say it's likely they'll make a donation to a charity this holiday season…

• Majority of Canadians (78%) say they would prefer to give a gift that helps those less fortunate

• Meaning, not things… Fewer Canadians say they actually want or need anything for Christmas this year… and 75% of Canadians think about those less fortunate amid holiday abundance

• Forget that basket of goodies or gift card… Majority of employees would prefer charitable gift in their name from employer

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity or gender. Visit our News Centre at worldvision.ca

SOURCE: World Vision Canada

For interviews contact: Kristian Foster - 905-565-6200 x3536 or [email protected]