/R E P E A T -- Media Advisory/Photo Op - Rock out at the Ontario Science Centre with The Science of Rock 'N' Roll/

Rockin' new exhibition showcases how science and technology have revolutionized music

TORONTO, June 2, 2014 /CNW/ - Plug in your amp, and put it up to eleven! The Science of Rock 'N' Roll, which makes its Canadian debut in Toronto, explores how advances in science and technology have influenced and impacted how we make, listen, experience and share music. Seven different areas allow visitors to immerse themselves in science, technology, music and art through interactive components, historical artifacts, documentary videos and more.

What:	Media preview of The Science of Rock 'N' Roll
Who:	Lesley Lewis, Chief Executive Officer, Ontario Science Centre Alan Cross, The Science of Rock 'N' Roll Content Curator & Radio Personality Ivar Hamilton, Universal Music Canada Sheri Katz, Long & McQuade Musical Instruments   Special guests: Grade 5 students, Oak Ridges Public School, York Region District School Board   PLUS: Special musical performance by JUNO Award winners Arkells. The Canadian rockers will perform a set of songs from their upcoming album HIGH NOON, which will be released on August 5 via Universal Music Canada, the country's leading music company and exclusive music partner for The Science of Rock 'N' Roll.
When:	Thursday, June 5, 2014 9:30 a.m. 10:00 a.m. 10:20 a.m.  10:30 a.m.	Registration Formal remarks Musical performance Self-guided tour of exhibition
Where:	Ontario Science Centre 770 Don Mills Road, Toronto (Please enter via main lobby doors. TV crews may enter through South Security Entrance via Gateway Blvd.)

Product Partner: Long & McQuade Musical Instruments

Promotional Partner: Universal Music Canada

The Science of Rock 'N' Roll is organized by Elevation Productions and distributed by Exhibits Development Group.

For images and video, please visit: www.ontariosciencecentre.ca/Media/ImagesVideo

Social Media Links

Facebook: www.Facebook.com/OntarioScienceCentre
Twitter: @OntScienceCtr | #ScienceRocks
YouTube: www.YouTube.com/user/OntarioScienceCentre

SOURCE: Ontario Science Centre

Anna Relyea, Director, Strategic Communications, 416-696-3273, c: 416-668-1967, [email protected]; Jefferson Darrell, Media Relations Officer, 416-696-3154, [email protected]; Andrea Mus, Media Relations Officer, 416-696-3191, [email protected]