/R E P E A T -- Multi-Year Canadian Women-in-Sport Strategy to be Unveiled/
Minister Raitt, Four of Canada's Most-Celebrated Female Athletes, CAAWS and Several Sports Organizations Join Canada's Dairy Farmers to Fuel Women Champions across Canada
TORONTO, April 6, 2015 /CNW/ -
PHOTO: |
The Honourable Lisa Raitt, Minister of Transport, a host of Canada's most-celebrated medal winners and Canada's dairy farmers join young female athletes from across the country in a special physical literacy session to launch a new women-in-sport strategy. |
WHEN |
Tuesday, April 7, 2015, 10:30am to 12:00pm, The Glass Factory, 99 Sudbury Street, |
& WHERE: |
Toronto |
WHAT: |
According to data reported by the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS), women are severely under-represented in sports: |
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Given this landscape, Canada's dairy farmers have banded together with leading sports thought leaders to develop a multi-year women-in-sport strategy entitled Fuelling Women Champions. This social change initiative is designed to see that no hurdle exists that might hinder passion for the game, and in our inaugural year, to shine a spotlight on women in sport and to band Canadians together from coast-to-coast to join in the movement. Details of this strategy rollout will be unveiled at this national media launch event. |
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WHO: |
The following community figures and sports leaders will be available for interviews: |
Wally Smith, President, Dairy Farmers of Canada |
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The Honourable Lisa Raitt, Minister of Transport |
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Celebrated Canadian Athletes:
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Partner Sports Organizations: |
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AGENDA: |
10:45am – Opening addresses by Wally Smith, the Honourable Lisa Raitt, Minister of Transport and Leanne Nicolle (CAAWS) providing insight into the state of women in sport in Canada today and this new Fuelling Women Champions strategy. |
11:00am – Photo-opportunity: leaders noted above with Wally Smith, and young female athletes take part in a special Passport for Life physical literacy session led by the sports ambassadors; one-on-one interviews with the media. |
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11:30am – Women in Sport Q&A led by CAAWS and 2014 Lou Marsh Award Winner as Canada's Top Athlete, Kaillie Humphries. |
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(a light lunch will be served) |
SOURCE Dairy Farmers of Canada (Corporate)
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Media requiring further information, please contact: PM Rendon / Keka DasGupta, DDB Public Relations, 416-972-7784 / 416-972-7727, [email protected] / [email protected]
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