/R E P E A T -- Online ethical marketplace launches on Earth Day/

TORONTO, April 22 /CNW/ - Six entrepreneurs from across the country (Saskatoon, Calgary, Edmonton, North-Battleford and Toronto) launched the first cross-Canada ethical shopping marketplace on Earth Day. Ethical Ocean offers environmental, fair-trade, sweatshop-free, vegan and organic products.

www.ethicalocean.com has opened with 500 ethical products in various categories, from gifts to apparel to coffee to sporting goods. Ethical consumption is booming, with the US seeing 38 billion in sales in 2009, and projected sales of 62 billion in 2014.

"People are caring more and more about the products they buy, and their effect on the world," says Chad Hamre, CEO of www.ethicalocean.com, "they want to have a positive impact, but it can be difficult for the everyday shopper to know where to start. Ethical Ocean makes it easy to find, learn about, and buy great ethical products."

The company will pitch on Dragon's Den in Early May.

Full Media Kit at http://media.ethicalocean.com.

For further information: Tony Hancock, [phone], [email protected]