/R E P E A T -- PHOTO ADVISORY - THE STANLEY CUP(R), NHL ALUMNI AND NHL(R)
PLAYER APPEARANCES HIGHLIGHT KRAFT HOCKEYVILLE 2010 CELEBRATIONS IN DUNDAS,
ONTARIO/

Hospital and school visits, autograph sessions and pre-game pep rally headline planned activities

TORONTO, Sept. 24 /CNW/ - The hockey world will descend on Dundas, Ontario - winner of this year's Kraft Hockeyville 2010 competition - starting Sunday, September 26, 2010 for three days of festivities and memorable moments. Residents from Dundas and Hamilton will have an opportunity to meet NHL(R) players past and present and take photos with the ultimate hockey prize - The Stanley Cup(R).

Kraft Canada, CBC, The National Hockey League (NHL), The National Hockey League Players' Association (R) (NHLPA), and the Kraft Hockeyville 2010 committee in Dundas are inviting media to attend these special events in conjunction with this year's Kraft Hockeyville celebrations.

Other planned activities include; hospital and school visits by former NHL(R) greats including Dave Andreychuk, Danny Gare, Brad Marsh and Shawn McEachern; to the highly anticipated finale - a 2010/2011 NHL(R) pre-season game between the Ottawa Senators and Buffalo Sabres played at J.L. Grightmire Arena in Dundas on September 28, 2010.

The Kraft Hockeyville competition gives communities across Canada the opportunity to experience the excitement of an NHL(R) game first-hand from their local arena. Dundas will host a 2010/11 NHL(R) pre-season game between the Ottawa Senators(R) and Buffalo Sabres(R) and received $100,000 in arena upgrades courtesy of Kraft Canada. Four runner-up communities; Bishop's Falls, NFLD; Stanstead, QC; Cranbrook, BC; and Lawrencetown, NS have received $25,000 each in arena upgrade money from Kraft Canada.

The one-hour special, Kraft Hockeyville: The Game, will air Saturday, October 2, 2010 at 9:30 p.m. E.T. on CBC and CBCSports.ca.

Ottawa Senators(R) vs. Buffalo Sabres (R) Broadcast Information:

The NHL(R) pre-season game in Dundas, ON will be broadcast nationally in Canada at 7:00 p.m. ET on September 28, 2010 and will also be available in the United States on NHL Network U.S.

    
                           MEDIA EVENT INFORMATION

    SUNDAY, SEPTEMBER 26

    11:30 a.m.
    -   PHOTO/INTERVIEW OPPORTUNITY - Kraft Canada's Salvation Army Food Bank
        donation
        -  Kraft spokesperson Jack Hewitt, Vice President of Marketing
           Services, available for interviews and cheque presentation.
    -   PHOTO OPPORTUNITY - The NHL Foundation's "Gotta Be Dundas Legacy
        Project" donation

    LOCATION: Stanley Cup(R) Pavilion at Dundas Driving Park, 71 Cross
              Street, Dundas, ON, Alma & Cross Street entrance.

    12:00 p.m.
    -   PHOTO/INTERVIEW OPPORTUNITY - NHL alumni and general public posing
        with Stanley Cup(R):
        -  Dave Andreychuk (Buffalo Sabres)
        -  Danny Gare (Buffalo Sabres)
        -  Brad Marsh (Ottawa Senators)
        -  Shawn McEachern (Ottawa Senators

    12:00 p.m. - 2:00 p.m.
    -   PHOTO OPPORTUNITY - Stanley Cup(R) Jamboree
        -  NHL(R) alumni autograph session
        -  Stanley Cup on display
        -  NHL(R) Skills Challenge

    LOCATION: Stanley Cup(R) Pavilion at Dundas Driving Park, 71 Cross
              Street, Dundas, ON, Alma & Cross Street entrance.

    MONDAY, SEPTEMBER 27
    10:30 a.m.
    -   PHOTO OPPORTUNITY - Elementary school visit at St. Augustine's.
        Attendees include NHL(R) alumni:
        -  Dave Andreychuk (Buffalo Sabres)
        -  Brad Marsh (Ottawa Senators)

    LOCATION: 25 Alma Street, Dundas, Ontario, L9H 2C9, (cross streets - Alma
              Street east of Sydenham Street)
    1:00 p.m.
    -   PHOTO OPPORTUNITY - Hospital visit at McMaster Children's Hospital.
        Attendees include NHL(R) alumni:
        -  Dave Andreychuk (Buffalo Sabres)
        -  Danny Gare (Buffalo Sabres)
        -  Brad Marsh (Ottawa Senators)
        -  Shawn McEachern (Ottawa Senators)

    LOCATION: 1200 Main St. West, Hamilton. Part of McMaster University
              Medical Centre. Main entrance off Main Street West. Meet at 3rd
              floor - go to underground parking, come up red elevators to 3rd
              floor.

    TUESDAY, SEPTEMBER 28
    9:00 a.m.
    -   PHOTO OPPORTUNITY - Buffalo Sabres and Ottawa Senators arrive. Public
        welcome.
        -  Team buses to arrive at JL Grightmire Arena to greet ecstatic
           fans, sign autographs etc.

    LOCATION: JL Grightmire Arena, Hamilton, ON, L9H 5G3

    1:30 p.m.
    -   PHOTO OPPORTUNITY Elementary school visit at Dundana School. NHL
        players in attendance to be confirmed.

    LOCATION: 23 Dundana Avenue, Dundas, ON, L9H 4E5 (Cross streets - Dundana
              Avenue and Lynden Avenue)

    2:15 p.m. - 2:45 p.m.
    -   PHOTO OPPORTUNITY Elementary school visit at Sir William Osler
        Elementary School. NHL players in attendance to be confirmed.

    LOCATION: 330 Governor's Road, Dundas, ON, L9H 0A3

    5:00 p.m.
    -   Pre-Game Pep Rally/Kraft BBQ
    -   NHL(R) Skills Challenge
        -  Outside the JL Grightmire Arena on Market Street, between King
           Street & Mill Street.

    LOCATION: Stanley Cup(R) Pavilion at Dundas Driving Park, 71 Cross
              Street, Dundas, ON, Alma & Cross Street entrance.

    7:00 p.m. - 10:00 p.m.
    -   Kraft Hockeyville Viewing Party
    -   2010/11 NHL(R) pre-season game
        -  Ottawa Senators(R) vs. Buffalo Sabres(R) at JL Grightmire Arena.
    

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

(C)NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license.

About CBC

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network(TM)) and radio (NHL Radio(TM), Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer(TM) and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About the NHLPA

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 10 years, more than 40,000 deserving children in 22 countries have benefited from the players' donations of hockey equipment. Goals & Dreams has donated more than $18-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

For further information: Kieran Lawler, Direct: 416-342-1823, Cell: 416-303-0799, [email protected]