/R E P E A T -- Sony Ericsson XPERIA(TM) X10 introduces an open and
integrated world of social media, communication and entertainment/

    
    -  XPERIA(TM) X10 is the flagship phone in a family of phones coming to
       market during the first half of 2010. The XPERIA(TM) X10 will be
       available in Q1 2010
    -  New UX (user experience) platform lets consumers organise everything
       and discover more with the most open, human and intuitive user
       experience yet
    

LONDON , Nov. 3 /CNW/ - Sony Ericsson today unveils the XPERIA(TM) X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson's entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA(TM) X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA(TM) X10 is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg , President, Sony Ericsson said, "The XPERIA(TM) X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010."

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, "The XPERIA(TM) X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect."

Introducing signature applications like Mediascape and Timescape(TM), the XPERIA(TM) X10 lets consumers organise everything in their phone in an intuitive way:

    
    -  Sony Ericsson Timescape(TM) manages all your communication with one
       person in one place. Browse through your conversations the bright way
       to check out your Facebook(TM), Twitter(TM), photos, emails, and texts
       all in one go
    -  Sony Ericsson Mediascape is the smart way to get all the music, photos
       and videos you want from your favourite friends and artists. It
       accesses content from everywhere - your phone, YouTube(TM),
       PlayNow(TM) - and presents everything for you
    

Intelligence capabilities, integrated into Mediascape and Timescape(TM), can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

    
    -  Pressing the new "infinite button" guides you through the connected
       world, aggregating all your interactions with one person into one view
    -  Intelligent face recognition features recognise up to five faces in
       any picture, automatically connecting them with your social phonebook
       and all other related communications with that person.
    

Sony Ericsson's open approach gives consumers maximum choice and with the XPERIA(TM) X10, users can download any application that they want direct from a wide variety of stores including PlayNow(TM) and the Android Market(TM), co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - WM600. Featuring advanced Bluetooth(TM) technology and a built-in FM radio, WM600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don't even need to take your phone with you to tune in to your favourite radio station.

The XPERIA(TM) X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

The XPERIA(TM) X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

    
    Legal

      1) Facts and features may vary depending on local variant

      2) Operational times are affected by network preferences, type of SIM
         card, connected accessories and various activities e.g. playing
         games. Kit contents and colour options may differ from market to
         market. The full range of accessories may not be available in every
         market.

    (C) Sony Ericsson Mobile Communications AB, 2009.
    

The Liquid Identity logo, XPERIA, PlayNow and TrackID are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001 , with global corporate functions located in London and operations in major markets around the world. Sony Ericsson's strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.

For further information: The iPR Group, John Settino, Anne Morello, Miranda McCurlie, [email protected], [email protected], [email protected], Phone: [phone]