Raising the Roof

Enviroshake(R) puts a high-tech and hard-wearing twist on cedar shingles

TORONTO, May 18 /CNW/ - Traditional cedar shakes add beauty and rustic charm to a home's exterior. But wind, rain and fluctuating temperatures can exact a heavy toll, requiring a homeowner to replace the roof every 10 to 15 years. Thanks to Enviroshake(R) (http://www.enviroshake.com), however, homeowners can now get a lifetime of curb appeal from their cedar shakes, and never have to think about - or sink money into - their roof again.

Enviroshake(R) is a synthetic roofing product that replicates the size and appearance of a natural cedar shingle. In fact, this specially engineered product lightens to a grey colour, matching the antique look of a conventional cedar roof. But while Enviroshake(R) creates an aged façade, the product can absolutely stand the test of time.

Guaranteed not to peel, separate, flake, rust or rot, Enviroshake(R) is warranted for the lifetime that the original purchaser resides in the property. From there, the product warranty is transferable and non pro-rated to the new owner(s) for a 50-year period from the date of manufacture. In the end, homeowners will never have to buy new roofing materials; Enviroshake(R) will maintain its superior performance and authentic wood appearance for decades to come.

Easy to install, Enviroshake(R) requires no pre-treatment or maintenance. And compared to other roofing materials, Enviroshake(R) provides increased durability, UV protection, and resistance to mould, mildew, wind, hail and insects. What's more, the product does all this without sacrificing a single tree.

That is because Enviroshake(R) is made with 95 per cent reclaimed products, including post-industrial plastics, recycled rubber elastomers and cellulose fibres. As a result, Enviroshake(R) offers a sustainable alternative to other, less environmentally conscious roofing shingles, such as real cedar wood, slate and fossil-fuel derived asphalt. Furthermore, when builders use Enviroshake(R), there is no need to cull bundles of shingles during installation, thereby reducing on-site construction waste.

To see a full multimedia release including a product video and project images, visit http://smr.newswire.ca/en/enviroshake/raising-the-roof

About Enviroshake Inc.

Founded in 1998, Enviroshake Inc. develops superior composite blends and formulations that are used to create durable, attractive and premium-quality roofing products. The company's signature product, Enviroshake(R), is a long-lasting and sustainable alternative to natural cedar shakes and other roofing materials. Even the manufacturing process at Enviroshake Inc. is environmentally responsible - all scrap materials are recycled back into the system, and the finished product itself is recyclable.

For further information: Patrick Smith, Vice President of Enviroshake Inc., at [email protected]