RANDOM HOUSE OF CANADA MOVES INTO THE MOBILE SPACE

LAUNCHES CONVERSATION STARTERS APP

Find something new, fabulous and possibly scandalous to stock your mind and bookshelf.

Free iPhone/iPAD app

TORONTO, Sept. 30 /CNW/ - Random House of Canada is pleased to announce its move into the mobile screen space with a first-of-its-kind app based on interesting and fun facts from new and bestselling books from Random House of Canada and McClelland & Stewart.

Conversation Starters is a first in the book publishing industry, an insightful collection of fun and interesting facts from new & bestselling books presented in an easy-to-use Did You Know format. Created for both the iPAD and iPhone/iPod touch, this application has a leading edge mobile user experience and design technology with a personality of its own, engaging users both 1:1 with the app and 1:many when users of the app take what they have learned and share with others to spark conversation.

Conversation Starters allows people to boost their knowledge and keep the conversation flowing, and to share facts and tidbits with friends through email, Facebook and Twitter. Users can also read an expanded selection from each book with just one click, and to keep reading, they can easily connect to online retailers.

"This is just the beginning of our foray into the rapidly growing mobile space" says Lisa Charters, SVP, Director, Digital for Random House of Canada who oversaw development of the app. "We want to reach and engage with readers, providing them content from our books on the go and in an interactive fun way. We set out to build a unique app that people would keep coming back to on a regular basis. Conversation Starters is also another way we can help readers find the next right book for them and to help spread the word of mouth about our authors and their books."

Deborah Hall, Managing Director at Web2Mobile, who worked with Random House of Canada on the development of the app commented, "Conversation Starters combines the best in breed digital content with a robust and innovative technology platform created by Web2Mobile. Our team is really proud of this project design and immersive digital experience unique for both the iPhone/iPod and IPAD platforms."

Along with the launch of this app, Random House of Canada has optimized key content areas of the Booklounge.ca site for small mobile screens - the highest trafficked pages on the site such as bestsellers, new releases, and books in the news can now be found here http://m.booklounge.ca

Download the Conversation Starters app for FREE HERE and behind every cover you'll find something new, something fabulous, or possibly something scandalous with which to stock your mind and bookshelf. Visit www.ConversationStarters.ca for more about this FREE iPhone/iPad app featuring books from Doubleday, Knopf, McClelland & Stewart, Random House and more . . .

About Random House of Canada Limited

Random House of Canada Limited is the Canadian division of Random House, Inc., the world's largest publisher of general interest hardcover, paperback and audio adult and children's fiction and nonfiction books. Random House of Canada interacts with readers online at www.randomhouse.ca, www.booklounge.ca, www.bookclubs.ca and www.mysterybooks.ca. Follow Random House of Canada on Twitter and Facebook.

About WEB2MOBILE

WEB2MOBILE is a leading developer of innovative wireless solutions for the worldwide mobile communications market. WEB2MOBILE offers a suite of software products and consults with companies to provide solutions for how to migrate digital content to mobile devices.

For further information: Tracey Turriff at [email protected] or 416-957-1568