Reaching Ag Audiences in a Changing Landscape

Think Shift Advertising Inc. released a new white paper that helps companies engage their audiences in agriculture-related industries.

WINNIPEG, April 23, 2013 /CNW/ - Think Shift Advertising Inc. released a new white paper that helps companies engage their audiences in agriculture-related industries. The paper provides insight into the rapidly changing ag landscape in North America, and offers new solutions for more effective marketing and communications.

"In an industry where the only constant is change, marketers must not only recognize and understand the change but find ways to turn it into opportunities for the companies, brands and resources we steward," says David Lazarenko, Think Shift's Executive Vice President.

"And these changes aren't small. We're not talking about the release of a new publication or a single new media channel. We're talking about wholesale changes in the way we create and deliver value. While we used to have the luxury of time, things now happen with an immediacy that can be daunting. However, for those who can keep the pace, the rewards are greater than ever, especially in an industry like agriculture where radical growth and opportunity abound."

Among the 13 critical considerations identified in the white paper, Think Shift suggests focusing on intimate interactions not broadcast exposure, taking a "balance sheet" approach to advertising, and replacing "media plans" with holistic "channel plans."

Download a free copy of the white paper at www.thinkshiftinc.com.

Think Shift is an interactive advertising agency that aligns brand, strategy and culture to help organizations create growth and profit.

SOURCE: Think Shift

or if you are interested in an interview or using a portion of the white paper in your publication - contact Alex Varricchio, Director of Marketing at [phone] or [email protected].