TORONTO, Sept. 25, 2013 /CNW/ - Ontario kids will have a valuable opportunity to enjoy real food education through a new program that helps them embrace the joy of eating healthy food and bring good eating habits home.
Hellmann's®, with help from Field Trip Factory™, a leader in experience-based education, is giving schools and other organizations in Ontario a chance to sign up for the free Real Food Trips™ program held at local grocery stores starting in September 2013. Real Food Trips will provide fun, guided, hands-on learning that is consistent with local teaching standards and Canada's Food Guide. With help from a Registered Dietitian, kids will learn about food nutrition labels, nutrients and how to make healthy food choices.
Bringing Real Food Lessons Home
The Real Food Trips program will help fill a learning gap by delivering experiences that nurture healthy eating habits in kids, while removing the burden and much of the cost from schools or other groups, who need only cover the cost of transportation. The program is the latest initiative under the Real Food Movement™.
"Through our work with the Real Food Movement we've heard from schools and other groups who'd like to offer hands-on food education programs for kids, but who find the cost to be an obstacle," says Alison Leung, Brand Director for Hellmann's. "At the same time we've learned that these types of experiential programs can be a powerful way of helping kids embrace good eating habits which they then bring home to their families."
A recent Hellmann's survey found that almost a third (31%) of Canadian children admit to having thrown out some of their lunch items. It also found that children who learn about food are less likely to throw out part of their lunches.
Since launching in 2007, the Real Food Movement has helped Canadian families discover the pleasure that comes from eating real food, by planting Urban Gardens, conducting local food awareness programs and awarding more than $320,000 in Real Food Grants across Canada. The Real Food Trips program will continue this mission, while increasing the number of kids who can enjoy practical real food learning experiences.
Sign Up For an Unforgettable Experience
The Real Food Trips program will be offered in select Ontario communities. To find and register for one of these unforgettable experiences, schools or groups can visit www.fieldtripfactory.ca/realfood.html or call 1-855-383-0900. For an inside look at a Real Food Trip experience, watch the video at www.realfoodmovement.ca.
About the Real Food Movement
Hellmann's mayonnaise was founded on the principle of starting with real, simple ingredients - like eggs, oil and vinegar. This commitment to real ingredients is why Hellmann's launched the Real Food Movement - a mission to help get more real food on Canadian tables by inspiring families to smell, taste, touch and learn about the pleasure that comes from eating real food. Canadians can join the real food conversation and learn how to eat real at www.facebook.com/HellmannsCanada.
About Field Trip Factory
As leaders in experience-based education, Field Trip Factory brings important lessons to life for students of all ages. Over the last 20 years, its experiential programs have touched more than 10 million lives across the US and Canada. By providing hands-on activities in real-world environments, participants experience learning in a whole new way. All field trips are grade and age appropriate and meet provincial learning standards. Thanks to their sponsors' commitment to strengthen local communities, these unique field trips are free! Field Trip Factory's collaboration with Hellman's is now bringing the Real Food Trips program to educators and other community organizations throughout Ontario. Taking place in a local major grocery store chain in your area, the Real Food Trips program experience provides fun and interactive teaching moments to help kids make healthier everyday food choices. To learn more visit www.fieldtripfactory.ca.
Image with caption: "Celebrity Chef and real food advocate Chuck Hughes touched down in Toronto to teach kids about the joy of eating real food. (CNW Group/Hellmanns)". Image available at: http://photos.newswire.ca/images/download/20130925_C4590_PHOTO_EN_31355.jpg
SOURCE: Hellmanns
Melanie Filipp
[email protected]
Harbinger
416-960-5100 ext. 246
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