"Recycle My Cell" Comes to the Pacific National Exhibition

Cell phone recycling made easy... And free!

VANCOUVER, Aug. 23 /CNW/ - Recycle My Cell, Canada's free cell phone recycling program, is pleased to announce its participation in the Green Scene sustainable attraction at the Pacific National Exhibition (PNE) from August 21 to September 6, 2010. Visitors to the Recycle My Cell tent will discover just how simple it is for British Columbians to find out how and where to dispose of their used cell phones, smartphones, pagers, wireless air cards, batteries, chargers, headsets and other accessories. Better still, why not bring your old wireless devices with you to the PNE and deposit them in the recycling bin on site at the Green Scene.

The Web-based Recycle My Cell program - found at www.RecycleMyCell.ca - allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The number of drop-off locations across Canada has grown to more than 3,700, with more than 550 locations in British Columbia alone. If someone can't visit one of these drop-off locations in person, the Web site also provides printable postage-paid labels to use for mailing these devices, making recycling a wireless device hassle-free and at no cost to the consumer.

Recycle My Cell is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling. The goal of this program is to keep handsets from entering Canada's landfills. And just as important, the proceeds from the recycled devices contribute to some great charities at the same time.

"The success of Recycle My Cell demonstrates that thinking green doesn't have to be complicated, and the results can have a major impact on protecting the environment and enriching our communities," said CWTA President & CEO Bernard Lord. "The program is truly a win-win-win formula for consumers, charitable organizations and, of course, our environment."

Visitors to the Web site will also find some e-waste facts and figures, including links to provincial e-waste management sites. There is also a downloadable brochure and a series of frequently asked questions, as well as information about how consumers can clear their device of all personal data before they drop it off at a recycling site. Site visitors with any additional questions can contact a representative by e-mail at [email protected], or call the toll-free support number at 1-888-797-1740.

Quick Facts:

• Just since 2006, Canadian wireless companies have collected more than one million wireless devices through various recycling initiatives.

• RecycleMyCell.ca has had 31,000 site visitors since launch.

• A recent survey found that the majority of Canadians keep their old phones in storage. When asked, two-thirds of Canadians with an old phone in storage said they would be willing to recycle it.

• There are more than 23 million cell phone subscribers in Canada.

• Approximately 96 per cent of the materials in an average mobile device are recyclable.

• All of the recyclers involved in the Recycle My Cell program are ISO certified or certified under Electronic Product Stewardship Canada's Recycling Vendor Qualification Program, so they all have environmental management systems in place that guarantee accountability and knowledge of the environmental impacts associated with recycling.

Canadian Wireless Telecommunications Association (CWTA)
CWTA is the authority on wireless issues, developments and trends in Canada. It represents cellular, PCS, messaging, mobile radio, fixed wireless and mobile satellite carriers as well as companies that develop and produce products and services for the industry. (www.cwta.ca)

For further information:

Media information:
Marc Choma, CWTA
613-233-4888 ext. 207
[email protected]