Redline Announces Expansion of Leadership Team and Increased Presence in Middle East

Expansion to Support Growth Strategy and Key Customer and Partner Relationships

TORONTO, March 7, 2013 /CNW/ - Redline Communications (www.rdlcom.com Group Inc. TSX: RDL), a leading provider of broadband wireless solutions for machine-to-machine (M2M) communications, today announced changes to its executive management team and an expansion of its operations in the Middle East:

• Rob Williams has been promoted to president of Middle East and Africa, where Redline is expanding its presence. Williams will also continue to serve as Redline's Chief Operating Officer and will now be located in Oman.
• Carl McKinnon joins Redline as vice president of worldwide sales. MacKinnon was previously global sales director for communications at GE Digital Energy.
• Bojan Subasic has been promoted to vice president of development and production.  Subasic was previously Redline's associate vice president of development and production.
• Rick Cuthill has taken on the role of general manager of Redline's new business unit, Redline Military Technologies (RMT).

"These management changes are intended to help us scale our business and continue to get closer to our customers and partners," said Eric Melka, Redline CEO.  "The Middle East in particular is a significant market for Redline - we have an excellent reputation there with a strong and dedicated team. By further building out our presence with a new operations center in Muscat, Oman, we're reinforcing our commitment to the Region and our oil and gas business."

"Rob Williams joined Redline in 2010 and has been instrumental in bringing the company to profitability," added Melka. "Rob is a great leader. He brings integrity, passion, business sense and a genuine desire to work with customers, partners and employees to deliver the best possible solutions, and we are excited to see him move to the Middle East.

Carl McKinnon's experience at GE Digital Energy and his knowledge of the Energy market will help accelerate Redline's success, especially in the Oil and Gas market worldwide. His deep experience selling communications solutions to the Energy market will be valuable as Redline builds upon key successes in this sector. McKinnon will report to Amir Rosenzweig, SVP Business Development, who will now dedicate his full time and attention to developing and maintaining relationships with Redline's strategic partners.

"As our partnerships in many parts of the world are growing, dedicating our most senior team to this effort will enable us to leverage our business and those partnerships," added Melka.  "The addition of Carl to lead the sales effort will undoubtedly result in additional successes in the energy vertical, our fastest growing segment."

Bojan Subasic's promotion to Vice President, Development and Production is the natural extension of a yearlong program to integrate software and hardware groups into a cohesive team. The team has successfully delivered new products with more functionality, even as they reduced costs and kept quality high.

"We've demonstrated that not only do we have a unique product offering, but thanks to our technical team, we have a software-based technology platform that can scale," noted Melka.  "With the addition of a VP Sales and a more dedicated focus on strategic partnerships, we're now well positioned to take advantage of the market demand we're seeing in all of our markets."

Lastly, Rick Cuthill will be managing Redline's new business unit as General Manager, Redline Military Technologies (RMT), which was established to meet the specialized needs of the military and public safety markets.  Rick will lead a team that is focused, nimble and adaptive, and will work closely with Redline's largest OEM partner. "The military and public safety markets are very important to Redline," says Melka.  "With RMT we have the best of both worlds - a focused team to meet the unique requirements associated with these markets, and the ability to integrate these most demanding requirements into our commercial products."

About Redline Communications
Redline Communications (www.rdlcom.com) is the innovator of Virtual Fiber™, a specialized wireless broadband system used by companies and governments worldwide to cost-effectively deploy distributed services and applications.  Redline Virtual Fiber™ solutions are used to facilitate and enhance public safety networks, deploy and extend secure networks, connect digital oil fields and smart grids, and bring dedicated Internet access wherever and whenever it's needed. Redline has been delivering powerful, versatile and reliable wireless systems to governments, the military, oil and gas, and the telecom industry for over a decade through its global network of certified partners. For more information visit www.rdlcom.com.

SOURCE: Redline Communications Group Inc.

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