Reminder - Media Advisory - On World No Tobacco Day, one of the world's leading tobacco companies announces how it will transform tobacco in Canada Français
MONTRÉAL, May 30, 2018 /CNW Telbec/ - With the legalization of vaping products, Imperial Tobacco Canada will launch a range of potentially reduced risk alternatives to smoking.
These products could play a critical role in reducing the harms associated with smoking and, if embraced by regulators and adult smokers, can help to achieve the Government of Canada's target of a less than five per cent smoking rate by 2035.
Hear about the science, research and purpose driving these innovations and what Imperial Tobacco Canada's Transforming Tobacco ambition means for public health, consumers and society.
Be among the first to get a sneak peek of the range of products that meet the demand for potentially lower risk alternatives.
| SPEAKERS: |
Chris Proctor, Chief Scientific Officer, British American Tobacco |
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| Jorge Araya, President and CEO, Imperial Tobacco Canada |
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| Moderated by Bruce Croxon, entrepreneur and TV host |
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| WHEN: |
Thursday, May 31, 2018 |
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| 11 a.m. |
Speakers, presentation and moderated discussion |
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| 11:45 a.m. |
One-on-one interviews with Jorge Araya and Chris Proctor |
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| To follow the event 'live' on the web, or to view it at a later date, please click here. |
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| WHERE: |
Bisha Hotel |
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| 80 Blue Jays Way |
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| Toronto, ON |
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| M5V 2G3 |
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SOURCE Imperial Tobacco Canada
R.S.V.P. & INTERVIEW REQUESTS: To confirm your presence, to book one-on-one interviews or for further details, please contact: Karen Parucha, Torchia Communications, 416-341-9929 x228, 416-898-4336 Cell., [email protected]; Paul Vaillancourt III, Torchia Communications, 514-288-8290 x 243, 514-996-6224 Cell., [email protected]
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