Resolve to Arrive Alive in 2011, Canada 1st National Year of Road Safety

TORONTO, Dec. 31 /CNW/ - arrive alive DRIVE SOBER® ends 2010 with a thank you to media, businesses, government, police, public health and volunteers for making the year an outstanding one for raising awareness to prevent impaired driving.

The year began with the Queen's University Consulting for a Cause day where business students brainstormed many ideas including the first ever Arrive Alive App. New PSAs were produced to promote the app while also reminding the public of the need to plan ahead and drive sober. The year also brought: new messaging with Spenny of "Kenny versus Spenny"; new messaging for the "21 and under Zero BAC" legislation; and lastly a message inviting revellers to "party smart this holiday season" and donate their empties at The Beer Store.  Arrive alive DRIVE SOBER made four presentations at two international conferences, and presented at many provincial and national conferences; and hosted their own Countermeasures XVIII with 165 delegates.

"A culture of road safety will be necessary for us to make more inroads to prevent impaired driving in 2011" according to arrive alive Executive Director Anne Leonard. She notes that new legislation and awareness can only go so far and that all road users, including passengers, will have to take ownership of the issue in order to save more lives.

arrive alive DRIVE SOBER has been operating in Ontario since (officially) 1989. They do not telemarket and do not use professional fund raisers. Visit arrivealive.org  for more information.

For further information:

Media Contact:
Anne Leonard
416-578-4829