Respect Your Universe Launches Global E-Commerce

VANCOUVER, Aug. 1, 2017 /CNW/ - RYU Apparel Inc. (TSX VENTURE: RYU.V ; Frankfurt Stock Exchange: RYA ) creator of urban athletic apparel, is pleased to announce an e-commerce partnership with Global-e (www.global-e.com) enabling customers to purchase RYU apparel, accessories and bags in more than 190 countries worldwide.

The partnership creates a localized, seamless, and integrated customer experience through RYU.com. Customers will experience support in over 95 currencies, 50 different payment methods, multi-lingual checkout, local duty and tax calculation, and tracked packages everywhere outside of North America.

"Our vision for RYU is a true global brand and through our partnership with Global-e we are able to make RYU available to the world outside of North America" said Marcello Leone, CEO of RYU.

About Global-e:
Global-e is a leading provider of cross-border e-commerce solutions, enabling merchants to dramatically increase their international sales through localization. We simplify cross-border e-commerce for retailers while offering a seamless experience to their international shoppers. Through a unique technology-based, end to end solution, coupled with unrivaled knowledge of best practice strategies and insights, we handle all cross-border sales and support the international growth of online retailers. Our turn-key solution enables merchants to sell globally to over 1 billion customers in more than 200 destinations worldwide. We support 95+ local currencies, 50+ different payment methods, a multi-lingual checkout, multiple shipping options at attractive rates, convenient local returns and local duty and tax calculation and pre-payment options for a full landed cost. We also completely remove fraud and currency fluctuation risks for a simplified, risk free retailer experience. For more information, please visit: www.global-e.com

About RYU
Respect Your Universe is an award-winning urban athletic apparel and accessories brand engineered for the fitness, training and performance of the multi-discipline athlete. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com

On Behalf of the Board

RYU APPAREL INC.
"Marcello Leone"
Marcello Leone, CEO, President and Chairman of the Board
Tel: [phone]

Neither the TSX Venture Exchange nor its Regulation ServicesProvider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE RYU Apparel Inc.

Investor Relations: Contact: Anna Brazier, Investor Relations, 1-844-535-2880, [email protected], www.ryu.com; For Media inquiries, contact: Kelsi Carlton-Account Manager (Canada), 604-738-2220, [email protected]; Natasha Lucero-Conklin, Backbone Media-Senior PR Account Manager (U.S.), 970-963-4873 x128, [email protected]