Revolutionary product hits the US - perfect for New Moms and Pregnant Women

STRIDE Everyday™ panties combine fashion with function to eliminate the need for pantiliners

NEW YORK, Nov. 10 /CNW/ - During pregnancy the mounting pressure of the uterus on the bladder can cause light incontinence that can manifest itself during coughing, sneezing, laughing or common everyday activity. STRIDE Everyday ™ is a revolutionary underwear collection with patented absorbency technology built into the panty's liner to offer discreet protection against leaks caused by light stress incontinence - ideal for pregnant women and new moms. STRIDE Everyday ™ is available for purchase online and in some exclusive US locations.  STRIDE Everyday™ is offered in a variety of beautiful styles such as Lacy Thong, Seamless, Mid Rise Brief and Sport Bikini and come in sizes XS to 2XL. For more information about sizes, styles and where to buy STRIDE Everyday ™ visit the website at StrideEveryday.com

Created by a busy working mother and entrepreneur who experiences light leaks, Wendy Spencer, President and Founder of STRIDE Everyday ™ developed a panty that allowed her to keep dry and comfortable without compromising her desire to wear fashionable lingerie.  The three-layer technology wicks away and locks in moisture, naturally deodorizes and then provides a leakproof and breathable layer that prevents leaks from staining onto clothing.  The panty can hold up to one ounce of moisture so women are provided with comfort and confidence.

"I wish STRIDE Everyday™ had been around when I was pregnant with my son.  No matter how many Kegel exercises I did, I could have used the extra protection!" says Wendy Spencer.  "Every woman, in each stage of her life could use the extra confidence and security that STRIDE Everyday™ provides.  When I was expecting, my issues were more pronounced, and I would have loved a solution that was non-disposable and provided comfort and confidence for everyday living."

The machine washable panties feature patented absorbency technology, is a breakthrough in women's underwear, and has become a popular topic of conversation with women everywhere who at one time or another have experienced some sort of light leaks. "I draw my inspiration from the huge amount of positive feedback I get from women all over North America," says Spencer. 

"Pregnant women and new moms are very susceptible to light stress incontinence," explains Spencer.  "Whether it's an expectant mother looking for a cost-effective solution that helps her feel like a woman again, or an active new mom looking for comfortable protection while she's trying to keep up with the kids, STRIDE Everyday™ offers a range of solutions for all kinds of women.  They can also help reduce the billions of disposable pads and pantiliners sent to landfill every year".

STRIDE Everyday™ panties, which are FDA registered, are also environmentally-responsible and wallet friendly.  STRIDE Everyday™ can save women more than $125 per year, compared to daily disposable pantiliner usage.   The complete STRIDE Everyday™ line includes five stylish options - from a Sport Bikini to a sexy Lacy Thong  - providing an array of choices for women who want the freedom, comfort and confidence to wear their prettiest panties every day while still being protected.  For more information on the styles and sizes, visit StrideEveryday.com

For further information:

or to schedule interview with Wendy Spencer:
Nuria Bronfman: 416-434-7431/[email protected]