Roger Pollock Joins IMAX as Head of International Film Marketing

LOS ANGELES, May 16, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced the appointment of Roger Pollock to the newly created role of Head of International Film Marketing. In this role, which will be based at the Company's Entertainment headquarters in Santa Monica, Pollock will be responsible for directing the international marketing strategy and execution for IMAX DMR releases.

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A highly experienced film industry executive, Pollock was most recently Executive Vice President, International Distribution and Operations for London-based Paramount Pictures International. Previously, he was Senior Vice President and head of EMEA for United International Pictures.

"Roger is a pro in every sense – he's smart, talented, organized and creative," said Greg Foster, Chairman and President, IMAX Entertainment. "We're excited to have him join our company and look forward to benefiting from his experience and multifaceted relationships with studios, filmmakers and exhibitors as we increase our focus on tailoring our programming for specific international markets."

"I am delighted to join IMAX at a time when the IMAX footprint continues to expand internationally," said Pollock. "The upcoming IMAX slate of blockbusters is testament to the strong relationships the company has forged with major studios and most revered filmmakers around the world. I am eager to build on the amazing success they've created and look forward to leveraging my International film industry experience to explore strategic initiatives that integrate the international marketing activities for the company."

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

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SOURCE: IMAX Corporation

http://www.imax.com

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