Rogers announces Canada's first Handset Protection Guarantee program offered
at no additional charge

Rogers Keeps Customers Connected When Devices Become Lost, Stolen or Broken

TORONTO, May 11 /CNW/ - In response to customers' desire to always stay connected, Rogers Communications Inc. today unveiled the Rogers Handset Protection Guarantee program, available at no cost to Rogers Wireless customers. The program, a first to be offered at no additional cost in Canada, offers customers whose devices have been lost, stolen or broken a discount toward repair or the choice of a $0 or subsidized replacement device on their first out-of-warranty occurrence.

"Our customers want to stay in touch with their friends and families any time, any place, any where," says Phil Hartling, Senior Vice President, Consumer Segment, Rogers Communications Inc. "Reliability at Rogers means our customers are always connected whether it's with our network or on a working device. The Rogers Handset Protection Guarantee is a courtesy program designed to give our customers peace of mind that they'll continue to be connected to what matters to them."

Through the new, innovative Rogers Handset Protection Guarantee, Rogers customers with a lost, stolen or broken wireless device can call 1-888-ROGERS1 or visit a Rogers retail store to arrange to receive a courtesy device until a replacement or repair is available.

In the event of a lost or stolen device, Rogers will offer customers a discount toward the purchase of a new or refurbished replacement device. In the event of a broken device, a customer may choose to take advantage of the discounted replacement program or select to have their device repaired at a subsidized cost. Rogers will assess the damage, provide a quote and repair the device within 10 business days. In the event of lost, stolen or broken devices, customers will have the option to select a $0 replacement*.

Customers must have an eligible device to participate. In particular, all new devices in the following categories are eligible including: Rogers voice devices, Rogers BlackBerry devices, smartphone/PDA devices and Rogers Rocket sticks. Replacement options will include both refurbished and new devices and include $0 options*.

For additional details, please visit www.rogers.com/protection

* With new or existing term commitment of at least 12 months.

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.

For further information: Carly Suppa, Rogers Communications, W: [phone], Email: [email protected]