ROGERS MEDIA BECOMES EXCLUSIVE DIGITAL MEDIA SALES AGENT FOR NBA CANADA

-Leading Canadian Media Company to Sell Advertising for NBA.com across Display,
Video and Mobile.

TORONTO, Nov. 9 /CNW/ - Rogers Media, one of Canada's leading media companies, announced today that it is the exclusive digital media sales agent for NBA Canada.  Through this partnership, Rogers will sell advertising across NBA.com platforms including display ads, video content and mobile applications.

Rogers Digital Media, known for creating innovative advertising solutions, will leverage the NBA's strong sports and lifestyle brand to develop customized programs for Canadian advertisers looking to connect with the NBA's growing fan base in the country.

"We are thrilled to add NBA.com to our already outstanding stable of premium brands," said Claude Galipeau, SVP & GM, Rogers Digital Media. "The world class quality of the NBA brand coupled with their engaged audiences, and wealth of advertising opportunities, means that Rogers Digital Media now offers advertisers some of the best sports and lifestyle brands in Canada."

"NBA.com attracts a wide range of visitors and is the home for passionate basketball fans in Canada," said Dan Mackenzie, General Manager, NBA Canada. "Rogers Digital Media is the perfect partner to help advertisers connect their brands with the NBA's growing fan base in the country."

About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada.  During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages.  This season, NBA opening night rosters featured 84 players from 38 countries and territories.  NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents.  NBA.com averages more than 26 million page views per day, with more than 50 percent of the site's visitors coming from outside of North America.  Through NBA Cares, the league, its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play. 

About Rogers Media
Rogers Media, a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as 5 OMNI multicultural television stations, Rogers Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

For further information:

Stefania Mancini, Rogers Digital Media, [phone]
Johnathan Chang, NBA Canada Inc.  [phone]